Most People Spend Their Entire Lives As Quitters

When Kenneth Cole, the shoe guy, was starting out he wanted to exhibit at his industry’s trade show in New York. Because he was broke, he could not afford to pay the stiff price for exhibit space inside the hall. So, he got the bright idea of just renting a motor home, parking it outside the convention hall, and inviting attendees into it to see his shoes.

When he went to get a permit, he was told that nobody got permits to park anything on a major New York street for three days. For 99% of business owners that would have been the end of that. But Cole was not just anybody. He thought about and knew that there must be away.

“Who he ask himself could get a permit’?

Answer: TV and movie production companies who parked trailers and vans on New York streets all the time.

He quickly registered a new business—Kenneth Cole Productions, had that sign made for his rented motor home, got a permit, hired guys with film cameras with no film in them, laid down a red carpet and spent three days with his motor home parked right where he wanted, grabbing attention with the filming, inviting people in, and selling shoes like crazy. That’s what we call RENEGADE MILLIONAIRE thinking in action. It’s more than an example of sticking with something rather than giving up on it at first strong wind or failure.

I have had numerous opportunities to give up and quit on a number of things in my life but never have.

I have been broke, had my water turned off for nonpayment, been sued in Federal Court and paid out my life savings of $144,000 to attorneys to defend myself, have had significant family medical issues, have been fired from a sales job, and a host of other things that would have crushed most people. But I am not most people. I am a winner who is undeterred by failure.