The Most Overlooked Metric

Copywriting used to drive advertising forward since it's very beginning. But now, most of the agencies seem to overlook it.

And that's costing their clients a fortune...

We are running two ads: one with decent copy, another with top-notch copy. Both are out there with a fixed CPM (cost per 1000 impressions) of $10, and a 2% conversion rate.

With the decent writing, we have a 1% CTR (click through rate). That’s making your CPC (cost-per-click) exactly $1.

Switch to top-notch writing, and let's say - your CTR jumps to 1.5%. Now, only 66 people need to see your ad for a click, dropping your CPC to 66 cents.

With a solid 2% conversion rate, you need 50 clicks for a sale. With decent writing, that’s $50 per sale. But with top-notch writing? Only $33.

That’s a 34% boost in your profit.

Now, depending on the budget, scale that up 1,000 or 10,000 times.

You’re looking at an extra $17,000 to $170,000 in your pocket each month, all from a 0.5% better click rate thanks to sharper writing.

That’s what’s being ignored. And that’s what can change your game.