The Most Necessary Printed Commodities Neeed Before Eid Al-Fitr

This article is a more in-depth article from the previous article entitled "Simple Story About Business Turnover and Printing Business Optimization Ahead of Eid Al-Fitr" published on March 25, 2019.

Even though it is currently only about one and a half months ahead of the celebration of the Eid Al-Fitr holiday where Indonesian republic's government is designated June 4, 2019 as the first day of the Eid’l Fitr celebration, there is still an opportunity to optimize sales by utilizing this moment.

The printed commodities that are needed in the Eid moment are related to products that are widely circulated during Eid, as well as the behavior and habits of celebrating Eid al-Fitr, not only by individuals, but also almost all organizations, including government companies, and even companies.

The Commodities and Habits

The commodities that are most in circulation and needed before Eid are:

?          Muslim fashion

?          Prayer equipment

?          Eid cakes

?          Parcel / Hampers

?          Shoes and sandals

Habits that are often carried out during Eid celebrations:

?          Returning to my hometown, which is usually called "homecoming, to forgive.

?          Send gifts to each other

?          Giving some money put into envelopes and given to relatives, especially children, but

          sometimes also giving parents love.

The Products

Based on the above conditions, I classify commodities that are very salable at Lebaran moment into several categories as follows:

1.    Prayer Equipments

Eid is a religious moment, therefore before Lebaran worship activities are relatively more increased, so the demand for prayer equipment has increased dramatically. Packaging and accessories for prayer equipment such as sarong packaging, mukena packaging, labels and hang tags will automatically be many requests.

Saroong, box and accesories

Mukena, box and accesories

At this moment, manufacturers of prayer equipment equipment often issue promotional programs so that it becomes an opportunity to increase sales of printed goods, such as flyers, brochures or special Lebaran gifts.

Eid Sales Flyer

2.   Hampers & Its Accesories 

Products that are most often used as hampers fillers are food and beverages. This commodity certainly requires printed items in the form of packaging and greeting cards that usually have a shape and design that specifically adjusts the moments to be celebrated, these beds are formed from the arrangement of products that are inserted into separate packages.

Premium Hampers 

To target a broader market and be able to become mass products, hampers are made by only using one package with a thematic and unique form.

Mass Product Hampers

The packaging of unique or thematic forms as packaging for products that contain hampers, is a great opportunity, at this moment of Eid. In addition, often hang tags and labels are used to enhance the shape of hampers, especially premium hampers.

Packaging Box for Hampers

Tags and Label

While for mass products, it is almost always equipped with printed bags, as a medium of transportation and as a medium for delivering congratulatory messages.

Printed Bag                   

Because hampers are made as a medium to express congratulations in celebrating holidays, greeting cards are an integral part of the sales of hampers. The form innovation and greeting card feature will be the main attraction to increase sales at this moment.

Greeting Cards

Considering the habit of sending gifts to each other by giving a sum of money put in an envelope and given to relatives, especially children, envelopes with designs and thematic forms of Eid can be offered.

Eid THR Envelopes

At this moment too, especially for companies that are engaged in the pastry & bakery industry competing specifically by preparing promotional programs related to sales of these snacks, so that marketing materials such as flyers, brochures and other materials, so that it can become a big business opportunity.

Promotional Flyers

3.  Promotional Materials 

At the moment of this Eid, almost all organizations / institutions made this moment as the implementation of Corporate Social Responsibility (CSR), especially by holding social events such as sharing with poor people and providing free transportation for going home. Because this event needs to be widely socialized, the use of flyers, brochures and other media becomes an opportunity for printing businesses.

The Local Government Homecoming Program

The State-Owned Enterprises Joint Homecoming Program

CSR Program

4. Packaging Eid Edition

At this moment, as a means of promotion, food and beverage producers provide special packages such as gifts. All these commodities certainly need printed items in the form of packaging and greeting cards that usually have a shape and design that specifically adjusts the moments that will be celebrated. This is a business opportunity to print, where they not only sell packaging and greeting cards, but also can offer special and unique design and design services to offer.

With Indonesia's population in 2019 it is projected to reach 267 million, of which 87% of Indonesia's population or around 232 million people embrace Islam. With this population, according to data released by the Ministry of Finance, the circulation of homecoming and Eid holidays in 2018, according to Bank Indonesia amounted to 188 trillion, and is expected to increase in 2019. Meanwhile, e-commerce transactions precede Eid al-Fitr, nails 500% compared to normal days, in almost all e-commerce markets. A promising business opportunity.

Andry Yuniadi

Sales, Marketing & Business Development Professional, Geology Lover, Traveler

April 26, 2019

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