The Most Lucrative Real Estate Deals Hidden in Plain Site | Real Estate Agent STRATEGY
Kathy Byrnes
Real Estate Leader | Global Opportunist | Empowerer | Trainer | Speaker
Ever thought about the lucrative deals just hiding around the corner, especially in places like Lake Norman, North Carolina? I’m here to tell you, they're real, and I've been finding them for years. It’s not just about what’s out there in the open. The real trick is spotting those hidden gems that others pass by. So, buckle up, 'cause I'm about to spill some insider secrets on how I do it.
Unearthing Hidden Deals with Remine
Let's kick things off with Remine. It's this fantastic tool in your MLS that's now mostly free. When I first got my hands on it, it was a paid service, but boy, was it worth it! It's like having a crystal ball that shows you properties that are just about ready to hit the market. You can filter by area, see who's likely to sell, and so much more. I’m always on it, updating my searches and keeping an eye out for those likely-to-sell properties. It's all about being one step ahead in this game.
See, the beauty of Remine is its ability to provide insights that aren’t obvious to the naked eye. You can spot trends, like neighborhoods where homes are beginning to turn over after decades of stability. This kind of information is gold, folks. It helps you tailor your approach, making your pitches and interactions with potential sellers much more personalized and effective.
PropStream: Your Nationwide Scout
Now, while Remine is great for local stuff, PropStream lets you spread your wings across the U.S. This tool is a game-changer if you're looking to dive into markets outside your local MLS. I use it to find properties that have been owned for a long time or have a lot of equity. Think about it: owners who’ve had their place for ages and have built up equity might just be ready for a change, like downsizing or moving to sunnier skies. And PropStream, it's got all the info you need to target these niche markets.
What sets PropStream apart is its vast database. You can access detailed information about properties nationwide - we're talking demographics, mortgage information, and even predictive analytics. This means you can identify markets that are ripe for investment or find sellers who are likely unaware of their property's current value. With this kind of data at your fingertips, you can really refine your strategy and focus your efforts on the most promising leads.
Mastering the Art of Owner Contact
Alright, so you've got some potential properties lined up. Next up, reaching out to the owners. This is where ForeWarn steps in. It's a background checker and gives you all the contact details you might need. My approach is simple: be friendly, professional, and straight-up helpful. Offer them something of value like a free market value assessment. It's not just about making a sale; it’s about building a relationship. Listen to them, understand their needs, and align your solutions accordingly.
When you contact these owners, remember, it's all about creating a connection. Don't just launch into a sales pitch. Start by understanding their situation. Are they looking to sell soon? Maybe they're just curious about the value of their home in today's market. The key is to be a resource they can rely on, not just another salesperson.
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Building a Robust Database for Long-Term Success
Every call, every interaction is an opportunity to expand your network. Collect emails, keep in touch, and use a CRM system to manage all this info. I use kvCORE, which has this cool AI feature for automated follow-ups. The goal here is to nurture these relationships, so when these folks are ready to sell, guess who they’re going to think of first? Yep, you.
This part is crucial. Building a database isn't just about collecting names; it's about cultivating relationships. Regularly reach out with relevant market updates, tips, or even just to check in. Let them know you're thinking about their unique situation. Over time, this approach not only builds trust but also establishes you as their go-to real estate expert.
Strategic Focus is Key
In this biz, your time is gold. So, focus where it counts. I aim for properties over $500,000. Why? Less hassle, more stable clients, often cash buyers. Pick a territory and become the go-to expert there. For me, it’s Lake Norman. I know it like the back of my hand, and clients love that local expertise.
But it's not just about choosing an area; it's about understanding it deeply. What are the local trends? What drives the market here? Is it a retiree haven, a booming tech hub, a family-friendly suburb? The more you know, the better you can serve your clients and spot those hidden opportunities.
Ready to Make Your Move?
So, there you have it – my top strategies for finding those elusive real estate deals. With tools like Remine, PropStream, and ForeWarn, and a bit of savvy, you can find amazing listings that others are missing. It's all about being proactive, staying connected, and focusing your efforts where they matter most.
And hey, I've got loads more tips and tricks up my sleeve. So, make sure to watch this video and subscribe to my channel for more insider knowledge. Got questions or want to share your own experiences? I'm all ears and here to help you ace this real estate game. Let's find those hidden gems together!
Let's Connect and Grow Together
If you're a realtor looking to elevate your business strategy, I'm here to help. Let's discuss how you can harness the power of social media and relationship-building to boost your real estate career. Book a business strategy call with me, and let's explore the possibilities?together!
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9 个月Interesting insight on focusing on properties over $500k - with that criteria, you are serving a different client base with different needs/concerns Kathy!