The Most Important Social Media Trends To Know For 2021
I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.
As social platforms introduce new features and change their algorithms, social media trends likewise undergo an evolution.
These rapid changes present a whole new challenge for brands and social media marketers as they have to constantly review their existing strategies and pivot to add new types of content to their repertoire. Marketers continually have to keep an eye out for the latest trends influencing the future of social media and evolve accordingly.
Live streams will remain popular
The global health crisis of 2020 saw many businesses going digital however they could to maintain social distancing and prevent the spread of COVID-19. Face-to-face meetings turned into Zoom conferences and live concerts turned into live streams of artists playing from their homes.
Stories as a content format
Brands will need to take a more organised approach and plan for Stories as a content format for their publishing calendars, if they aren’t already doing so. More importantly, the use of video as Stories will increase since they appear to outperform photos.
Purpose-driven campaigns to take center stage
As brands have navigated multiple crises in 2020, it’s also highlighted the importance of authenticity and backing up their marketing actions. Knowing when to engage and when to back off from a sensitive issue that may not be perceived as relevant to your brand is essential. Audiences expect brands to show leadership and meaningful action on social issues, rather than exploit them for marketing opportunities.
Anticipating the latest social media trends today could help you build a stronger presence for the future. You’ll know just what to watch out for and how to adapt your social strategy according to the current social trends.
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