The most important rules to follow as a creative are...

None.

Nada.

Zip.

Zero.

Zilch.

Sure, there are some rules you need to learn upfront, but once you get that boring part out of the way toss them aside and start being creative.

If everyone followed the same rules, walked down the same paths, turned the same corners, and thought the same way we'd be living in a very boring world.

Imagine if there were 1,000 Andy Warhol's in New York at the same time?

Imagine if there were 1,000 David Bowie's all performing at the same time?

Imagine if there were 1,000 Banksy's all doing the same art on walls next to each other?

So, Rule #1 is - there are no rules. Rule #2 is - refer to Rule #1.

If your ideas seem crazy you may just be onto something. If they don't fit in somewhere nice and cozy then you know you're in a good space. If they don't adhere to old rules then congratulations...you're being creative.

Rodd Chant

I'm a Creative Director / Writer / Strategist / Thinker and a bit more. I work with clients/brands directly and with agencies and production companies. I also teach creative thinking and idea generation to groups and individuals. You can read more of my LinkedIn musings here. You can also find me on Twitter,  Instagram and on Facebook. Or drop me an email – [email protected]

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