The most important question most speakers can't answer

"What problem do you solve?"

That's the question.

Simple, right?

But super complex.

Most people answer this question by explaining what they do NOT what problem they solve.

If I ask most speakers, "what problem you solve?" Their response is typically something like "I teach leadership skills."

As soon as I hear this, I know they never thought about it or perhaps they just went into autopilot mode like when someone asks you "How are you doing?" and the response is always "Good" (even if it ain't good, know what I mean?).

The answer to the question "what problem do you solve?" is one of the crucial ways you grow your opportunities to get booked to speak and impact lives.

Telling someone "I speak on success skills" often will leave people looking at you like a deer in headlights and you with an empty speaker calendar.

This is one of the biggest reasons people can send thousands of emails and get no replies.

This is why people can speak at a conference and get zero leads while others speak at one pregnant pet presentation and get tons of speaking engagements from that one event.

The PROBLEM you are solving with your speaking engagements is just not well defined enough.

For example, I know a guy that helps organizations like companies and colleges battle apathy by teaching leaders how to engage their members.

Now he may speak on how to engage a group's members and create community, but the problem he is solving is about combatting apathy among students and members. When you understand the problem you are solving your conversations are completely different. And people want what you offer because your client thinks in terms of the problem they are experiencing not the services that YOU offer. (Read that last sentence again my friend).

I know another rockstar speaker who helps companies create a cult-like customer base. The speaking engagements that are being offered are helping brands create customers that are abnormally loyal to the brand. The problem being solved is how to increase sales from your existing customers.

Think about how your marketing can change when you are speaking the language of the problem you are solving not just what you do.

Alas, most people can't articulate this. (*Sidebar, I love the word "alas", I feel like I should use it more often). Not because you don't actually solve an important problem, it's just because you are too close to your work to be able to articulate what it really is and what problem your potential clients actually want to be solved. You are in it all day, every day so what happens is the problem is actually clearly obvious, you just can't clearly articulate it because it's second nature to you like a fish in water.

In my new coaching program that launches June 15th, I will be walking people through my new "Message to Masterpiece" process for how to uncover the problems you solve, how to craft your core messaging around that problem you solve, how to figure out your best stories and simplify your message so you actually impact people (believe it or not complex ideas don't drive results, think about things like 10X by Grant Cardone, super simple but super powerful AND catchy, it's gotta be catchy).

This coaching program is not something you can just sign up for. There is an interview process because I can only help people with this who actually have a message that can help people. If you have that though, I promise you I can make it a world-class masterpiece.

When you have a Message Masterpiece, think about how much confidence you can have reaching out to people knowing what you offer is what people want to book. Think about what it will feel like knowing that message resonates with your soul and changes lives. Think about how great it will be knowing every single time your speak, you can get repeat and referral business. Think about every speaking engagement someone comes up to you and shares how you impacted their life and years later they are still impacted from your one signature talk. Think about every email you send and every post you make resonating with your target audience so they come after you and pursue you to speak vs you pursuing them. (Getting inbound requests is WAY more fun than reaching out to people).

You just need one message masterpiece at your core and everything else (like speaker marketing and sales) becomes wildly easier.

If you'd like to apply for this program, visit www.arelmoodie.com/talk and schedule a time. We have a few slots per week to interview people so we only want to interview people who are fully dedicated to figuring out what problem they solve, and desire to create their signature talk. Average speakers need not apply. You have to have success in what you want to teach or I can't help you, and you have to be willing to commit a minimum of 2 hours per week to my program's coaching. That's it.

If you feel this is you, schedule your call today. We will not interview everyone who schedules a call. We have standards and can tell how serious people are by how they fill out the application form. We are looking for the best of the best, if you feel that's you, schedule your call now.

Best,

-Arel

PS- I can't stress this enough, there is a huge difference between talking about what you do, and what problem you solve. The magic of your success as a speaker isn't about what you speak about, it's about what problem you solve. If you'd like help with this, schedule a call with me here.