The most important part of your positioning

The most important part of your positioning

The most important part about your positioning is that they need to meet you in the journey somewhere. So if you’re not good at revealing your own personal information then the way you talk about other people says a lot about you. So for example, if you worked with me, I’d be very happy for you just talk about my journey with you. Think of this as the smile line I teach because I want you to remember – it is really, really important.?

If it’s not your journey that you’re going to talk about, it has to be someone else’s?

So that people see it and go “oh, yeah, that’s me”. “Oh, that’s how I feel”. “Oh, that’s what I do”. “Oh, that’s what I believe”.?

So all the way through that journey description, whether that’s through one post, your website, through multiple times, through your whole online positioning for a year, whatever it is, however you choose to deliver it, people can go “Oh, yeah…oh, yeah, she’d understand that…I know what that is…I get that…oh that’s how she fixed it…she did that”.

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