The most important part of created value is sales.

Yes, you’ve sat down to create something new, an idea, a book, a cloth, a style, or possibly you sat under your lecturer and learnt your profession. You might have spent hours on a design, but in the end, the person who get the most out of their work is the person who sells in the end. Most people have missed it and thought sales is only for those in the business world. That is the highest deception you can fall into. Your worth, your effort, your expertise, your product will be bargained for far lower if you do not know how to sell - that is if you ever get people to be willing to buy. The art of sales is one soft skill every human living on earth must acquire. Yes, some are somewhat gifted, some are naturally favoured to have grown up in environments where quality sales occur. But in the 21st century, you cannot afford to sell yourself short, or worse still, not sell yourself.

The art of sales is learned. No one was born with it. It is learnt whether consciously or unconsciously. If you know you know nothing about sales, I advise you add that to your list of areas in your life to develop. The component of the art of sales includes soft skills like mindfulness, understanding of behavioural psychology, quality communication skills and more. You can’t keep acting like the crowd and hope to make significant impact, you must take decisive steps to up your game. Your presentation of an idea or product is far more important than the actual idea or product. In fact, the chances of any idea materializing is highly hinged on presentation and the quality of translation of those thoughts into communicable terms. How well have you been selling yourself? Of course, there is no point selling an invaluable thing, which is why this chapter is based on “created value”. 

Culled from my book: 100 Pages of Scrap on Success.

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