Most Important Part | Building an audience

This is the section that most people skip when starting up, but it’s the most important part of the whole process. It’s tempting to rush ahead with designing a Product and then worry about selling it afterward. That’s backward thinking. You need to think about selling the product first and worry about designing it later.

If you want to sell something to someone, you need their trust. Trust that you’re a real business and not someone out to steal their money, trust that you’ll deliver when you say you will trust that you’ll deliver something of a good standard, and trust that you’ll back your product with support if there are any issues.

Apple or Amazon find it easy to sell products because they have huge trust from their customers.

Apple is trusted to deliver high-quality products because they have done over and over. The products aren’t cheap, but they can charge their premiums because they have earned that trust.

Amazon sells a lot of stuff much cheaper, but a customer buying on the Amazon website trusts that should there be an issue, Amazon will deal with it. Their returns and complaints policies are solid and so people buy based on that trust.

You don’t have those name recognition advantages yet, but you can start to build trust on a smaller scale and target the customers that do know who you are.

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