The most important metric (in 2023) you are not tracking on Facebook Ads

Welcome to this week's Monday-Adventure newsletter!?

Today, we're uncovering the key metric that can supercharge your Facebook Ads:?

hook rate. Let's dive in!

What is hook rate?

It measures how effectively your creative content grabs attention, getting viewers to watch the first 3 seconds of your video. It's the percentage of people who watched first 3 seconds out of 100 impressions.

What is a good hook rate?

A good hook rate varies, but for our clients, we've seen an average of 25%, with exceptional campaigns hitting 40-45%.

How to track hook rate?

To track hook rate, create a custom column in Facebook Ads Manager called 'hook rate' using the formula '3 seconds video plays/impression' (% format).

Boost your hook rate with these strategies:

• Handwritten notes: Add personalized notes to your video ads for a unique touch.
• Highlight 3 reasons: Showcase the top three benefits of your product within the first few seconds.
• What I got vs what I ordered: Illustrate the contrast between expectations and reality after using your offering.
• Address a problem: Present a relatable problem and position your solution.

Optimizing hook rate will enhance your Facebook Ads' impact and engagement.

Wishing you a successful week ahead!