The Most Important Business Move I’ve Made To Date
Earlier this year, Fresh Crowd joined forces with Caseo to form Merged Media

The Most Important Business Move I’ve Made To Date

It was only four years ago when I helped start my social media agency out of the spare room of my Oakville townhouse with nothing but a laptop, an Ikea desk and time to invest. Spending a good portion of the first year calling busy business owners at times that were never convenient for them, I quickly found myself becoming a punching bag for frustrated business owners who had better things to do with their time. Honestly, if it wasn’t for that first year and deploying the patience with the ebbs and flows of a start-up business then I would not be where I am today. I guess that’s why they say 90% of startups don’t make it through the first year.

Posting content in 2016 received much more organic reach than posting content today. Publishing content on you Facebook page will reach roughly 5% of your follower base.

My advantage was timing. When I entered the market in early 2016, Social Media Marketing was relatively new to most business owners. I can remember pitching busy restaurants on my social media strategy and they would respond with “that’s cutting edge, tell me more!”. My ground and pound approach to selling, cold calling, cold walk-ins, tradeshow prospecting helped escalate my business with over one hundred clients within our first year.

Fast forward to 2019 and the market has become saturated with ‘social media experts’ thanks to online courses by Tai Lopez who are offering social media agency degrees for the limited time price of $19.97. When attempting to call a business to pitch them social media, I’m the 17th person that’s called them that day. “No no, don’t hang up, I’ve got something different to offer” never really worked because before I could finish my sentence, I could hear the dial tone from the frustrated business owner that had better things to do with their time than spending one minute with, yet another, “expert” trying to tell them that our social media strategies are going to blow up their business.

Times have changed and my social media agency has evolved with the times. Earlier this year, I merged my agency with a leading SEO and Web Design team to form Merged Media. Our in-house team of talented professionals includes web designers, copywriters, social media advertising experts, graphic designers, video editors and strategists. I’m happy to say that making this leap was the most important decision I have made for my business. Businesses can now lean on me and my team to provide the highest quality of digital marketing plans that encompass the entire slate of online marketing strategies including Web Design, Google Adwords, SEO, Facebook and Instagram Advertising, Photography, Videography and editing, Sales Funnels, Landing Pages etc. It’s refreshing to know my team can fulfill all digital needs for our clients with many leaning on us as the marketing arm for their business.

Merging my company with a leading SEO company was a no brainer.

The days of social media organic posting and expecting results are long gone. With organic reach on Facebook lying 6 feet under, marketers need to be better with the way results are delivered. We pride ourselves on being fully transparent with our clients through the process so busy business owners can not just look at a bunch of meaningless numbers, but they can actually see tangible results they were promised.

Well, you got this far and you’ve completed the first step which is educating yourself on the current state of social media and understand that your business needs to be leveraging all digital marketing platforms in some capacity. The next step for you is to schedule a consultation with me so we can assess where you are with your online presence and discuss where you want to be with your business in 12 months. Are you thinking big enough?

Select a time that works for you from the following link and I’ll call you!: https://calendly.com/jayhunt/merged

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