The Most Important 14 Metric's for YouTueb Analytics

1. Watch Time

"Watch time is the total amount of minutes viewers have spent watching Your videos.

How to find Watch time in YouTube Studio:

Analytics > Overview > Watch time

2. Average percentage Viewed

The average percentage Viewed is the percent of each video the average viewer watched.

How to find Average Percentage Viewed in YouTube

Studio:

Analytics > Overview > Watach Time > See More > Content > Watch Time > More Metrics > Overview >

Average Percentage Viewed

3. Average View Duration

Average view duration is the total watch time of your video divided by the total number of video plays, including replays. This metric measures your video's ability to engage viewers.

if your video can't engage viewers, they bounce from Your video quickly, leaving you with an unimpressive average view duration. you can also find this metric in your watch time report.

How to find average view duration in YouTube studio:

Analytics > See More > Watch Time > More metrics > Overview > Average view duration

4. Audience retention shows you the percentage of viewers who watch and leave your video at every single moment of the video.

For example, if your 10-minute video consistently loses viewers at the 2-minute mark, you have a problem.

You need to figure out what's causing viewers to bounce and fix it

Is it a boring intro? A misleading title solves the issue of keeping your audience around for longer.

How to find Audience Retention in YouTube Studio:

Analytics > content > Select A video > Analytics > Then.

Scroll down to key moment for Audience Retention

5. Re-watches

Re-watches are The number of times viewers re-watch certain parts of your video.

if a lot of people are re-watching a specific part of your video, then they're probably interested in the topic your video is covering at that moment,

How to find Rewatches in YouTube Studio:

Content > Select a video > Analytics > Absolute audience retention

6. Engagement

Comments, Shares, Likes, and dislikes provide Marketers with a lot of valuable qualitative data.

How to find Engagement in YouTube Studio:

Content > Select a video > Analytics >Engagement> Likes (vs. dislikes) >See more

7. Impressions click-through Rate

Impressions Click-through rate measures your video's ability to prompt people to watch your video after seeing it on their homepage, recommendation section, or trending section.

A high click-through rate means your title is compelling, and your videos resonate with a lot of relevant audiences on YouTube.

A high click-through rate is great but if people are leaving right at the beginning of your video, the title of a thumbnail could be misleading.

How to find Engagement in YouTueb Studio:

Content > Select a video > Analytics > reach > Impressions Click-Through rate

8. Card Clicks

Cards are slide-in panels that encourage people to take a desired action during a video, like watching another video, subscribing to a channel, or clicking through to a different website.

This can help you place the most engaging card in each of the videos, potentially boosting your watch time, subscriber growth, or website traffic.

How to find card clicks in YouTube studio:

Content > Select a video > Analytics > Reach > see more > Impressions by: Content > More Metrics > cards > card Card clicks

9. Playlist Engagement

Playlists are a great way to organize your videos in a digestible way. It helps your viewers easily consume videos about their favorite topics and prompts them to keep watching, which racks up watch time for your channel.

You can uncover playlist engagement by analyzing two metrics in YouTube's Playlist Report:

views per playlist start and average time in the playlist.

Views per playlist start is the average number of video views in your playlist, and average time in the playlist is the average amount of time that viewers viewed The videos in your playlist.

If these two metrics are underperforming, Try starting your playlist with videos that have the highest retention rate.

How to find playlist Engagement in YouTube Studio:

Content > Select a video > Analytics > Engagement > See More > Watch Time > More Metrics > Playlists (Playlist watch time {hours})

10. Unique Viewers

Unique viewers are the estimated number of individuals who watch your videos over a certain period. This metric helps you understand the actual size of your audience.

If your unique viewers are lower than your subscriber count then your subscribers aren't watching as many of your videos as they could be.

How to find playlist Unique Viewers in YouTube Studio:

Analytics > Audience > Unique viewers

11. Views Per Unique Viewers

Views per unique viewer is the number of times the average viewer watches your video. This metric tells you if people can't get enough of your video and keep re-watching it.

Video Topics with a lot of views per unique viewer could also be your most popular content topics, and if you cover them more, you could generate more views, watch time, and subscribers.

How to find Playlist Unique Viewers in YouTueb Studio:

Analytics > Audience > Unique viewers > See More > Average views per viewer

12. Who's Watching Your Videos

In YouTube's demographics report, you can see the different types of people who watch your videos, segmented by age, gender, and geography.

This data tells you who your most engaged audience is and who your target audience should be. You can take the opposite approach with this data too.

If you're not reaching the audience you want, try pivoting your video strategy and covering topics that would attract them.

How to find Demographics in YouTube studio:

Analytics > Audience > Age and Gender

13. Subscriber Growth

Subscribers are your most loyal fans. They've made a public commitment to your brand, Content, and values.

Subscribers are also important because YouTube will send them notifications about your new videos and feature them on their homepage helping generate more views.

Subscribers also watch twice as many videos as nonsubscribers, so the more subscribers you have, The more watch time your videos will collect.

How to find Subscribers in YouTube Studio:

Analytics > Audience > Subscribers

14. Traffic Sources

External referrals like social media or sites that embed Your videos and YouTube referrals like search, the recommended section, and the homepage are all traffic sources.

The Traffic Sources report shows you how viewers found your videos and what sources rack up the most views and watch time. You can use this data to better optimize your video promotion strategy.

How to find Traffic Sources in YouTueb studio:

Analytics > Audience > Subscribers > See More > Traffic Souse

Note: If you have any questions feel free to contact me.