Most Important 10 Digital Marketing Tips

1. Understand the buying cycle

The buying cycle is the process prospects go through when they realise they’ve got a problem that needs fixing or a want that must be satisfied. It has five stages: ? Recognising there’s a problem/want ? Searching for solutions to the problem/want ? Creating a shortlist of solutions then picking one ? Finding vendors who provide the chosen solution. Selecting one vendor ? Making a purchase/hiring the service provider

2. Don’t create a product or service that suits you

If you want to make money, you need to sell your product or service to other people. What they like, want or need is more important than what you want, like, or need. Design everything to suit your prospective customers, not yourself, your employees or your family/friends.

3. You can’t sell to everyone

Your product or service will only ever appeal to a subsection of any population. For that reason, it’s a huge mistake to try and appeal to an entire population. To be successful, you should focus on the subsection and forget the rest.

4. Concentrate on your target market

Your target market consists of your ideal customers – those people who are looking for a product or service like yours to solve their problem.

5. You can have more than one target market

Sometimes you have more than one target market. Many companies create a primary and secondary target market. The primary target market receives most of the focus and budget. However, these 1001 Ways To Get More Customers 9 businesses recognise that there are other targets that require some attention if they are to be successful.

6. Make sure you can deliver what your target market wants

You must be able to deliver the product and service your target market really wants. If there is a disconnect between what your target wants and what you can deliver, your marketing plan and ultimately, your business, will fail.

7. If you provide a service, understand how your prospective buyers choose providers

It’s crucial to understand how your potential buyers identify and learn about the service providers they hire. You need to know this information so that you don’t waste time, money, and energy on marketing methods that won’t have any impact on your prospects’ buying decisions. Generally, the seven most common ways decisionmakers identify and learn about professional service providers are:

? Referrals from colleagues and others in their network

? Previous experience

? Research within their own organisation

? Advice from industry analysts

? Online research

? Business articles and trade reports

? Trade shows, exhibitions and conferences

8. Know what factors influence clients’ hiring decisions

Clients typically base their actual hiring decisions on the following:

? A professional service provider’s experience in the client’s industry or business

? Overall cost or fees 10

? Experience in the specific area where the client needs help

? Overall value the professional service provider can deliver

? The variety of services offered by the professional service provider

? Written proposal

? Proximity of the service provider to the client’s premises

? The quality of the service provider’s website

9. Identify your niche market

No matter what you sell – even if it’s a service that everybody can use – you will be much more successful if you learn niche marketing. It is a multi-part process that includes locating unique markets with untapped profit potential, learning everything about them, and making irresistible offers to them. The trick to niche marketing is that the message is specific and highly targeted. It’s extremely personal as in “I’m talking to YOU” personal and your content ‘speaks’ to the unique needs of your target. That’s what makes it compelling.

10. Sell in more than one niche

If you have the infrastructure to support multiple niches you can sell into many niches, but you must give each niche the feeling that this is all you do and that you do it “especially for them.” When looking at markets to go after, you must make sure that there are ways to find out who the prospects are in that niche and whether the niche is profitable. Ashish Mirogia #digitalmarketing #digitaladvertising #digital #digitalbranding #digitalcontent #digitalads