The Most Frustrating Part of Your Fat Loss Journey
Lorena Furlanetto
Head Coach, Naylor Body Design | Transforming the lives of busy business leaders through health optimization and online coaching
You are reading The Fit Executive Blueprint, the newsletter created by Andy Naylor, CEO of Naylor Body Design.
I’ve coached over 1,000 business leaders in the last 22+ years and I’ve seen the same patterns over and over again.
Here are the brutal truths about fat loss, and why it’s so damn frustrating for most people:
You Expect Instant Results
You wouldn’t build a successful business overnight, so why do you think you can undo 10+ years of neglect in 4 weeks?
Most guys start strong but give up when they don’t see jaw-dropping changes in a month.
Fat loss isn’t a straight line.
The scale will mess with your head.
The real wins? They happen in your mindset, energy, and habits first.
You’re Overcomplicating It
The fitness industry wants you confused. It sells complexity.
Fancy diets, 6-day training splits, magic supplements.
But here’s what actually works:
That’s it.
Simple doesn’t mean easy. Simple is a skill, and it works.
You’re Fighting Your Identity
If you see yourself as “the guy who struggles with his weight,” guess what?
You’ll keep proving yourself right.
You need to BECOME the person who trains, eats well, and takes care of his health, before the results even show.
Identity drives behaviour. Shift how you see yourself, and the actions become effortless.
You Keep Starting Over
Too many men spend YEARS losing the same 20 lbs over and over again.
They “fall off” and then wait months before restarting.
Successful guys don’t “start over.”
They keep going.
Messed up a meal? Cool, back on track next meal.
Skipped a workout? Get back at it tomorrow. No all-or-nothing mindset.
Here’s the bottom line:
Your fat loss journey will frustrate the hell out of you, IF you don’t fix these patterns.
But if you commit, stay consistent, and drop the all-or-nothing mindset? Everything changes.
The men I work with don’t simply lose fat.
They regain their confidence, energy, and presence. They become better leaders, fathers, and husbands.
If you’re serious about making this the last time you struggle with your health, let’s talk.
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