The Most Exciting New Features in Shopify & Shopify Plus in 2024

Shopify has added many new features this year to help you scale your eCommerce business and give a better experience to your customers. They have introduced a new model of commerce which is known as Connect to Consumer or C2C.

When your business grows, you may need to upgrade to Shopify Plus, an omnichannel platform.

In this blog post, we’re going to talk about the new features in Shopify and Shopify Plus and also compare these two options so you can easily choose between the two.

Shopify Vs. Shopify Plus: What’s the Difference?

An Overview of Shopify

Anyone can effortlessly create online stores and sell all types of products such as clothes, furniture, and even digital downloads - without any coding knowledge. You can sell on the website, through mobile phones, and over social media and Internet marketplaces.

Shopify’s high-quality customer service helps you solve any problems you face, making your eCommerce journey a breeze. When your business expands and you need a more powerful platform, you can upgrade to Shopify Plus anytime.

Anyone without any technical skills can create a beautiful Shopify store using one of the available themes with a domain name of their choosing. There are so many marketing options like blogging, SEO, and social media integrations. You’ll also receive Google Ads credits to advertise your eCommerce business online.

On this platform, you also have shopping cart management options, analytics, customer profiles, mobile app possibilities, and many other interesting features.

An Overview of Shopify Plus

Shopify Plus is a great extension of Shopify, launched in 2014. If you are considering franchising and you want more control, you probably need Shopify Plus. It doesn't just give you an amazing, scalable platform, you also get a super customizable enterprise solution. So you’ll have more control and flexibility over your online stores and websites when you switch to Shopify Plus.

Shopify Plus gives you everything in the standard Shopify and more features and resources to support businesses with high growth. You get advanced apps and extra APIs that enable integration with custom apps. The Merchant Success Program, Shopify POS Pro, the Shopify Plus Partner Program, and this platform’s community greatly support businesses with high sales and revenue.

Shopify New Features

Tap to Pay on iPhone

Shopify's new feature called Tap to Pay on iPhone lets your buyers make in-person purchases, making retail business easier for you. This will help you expand your physical stores to new locations as people can easily pay using their debit or credit cards.

You don’t need to make any hardware installments or investments to enable this feature. You just have to install the POS app on your iPhone.

Shopify is partnering with Stripe and Apple to enable this new feature.

Shopify Functions

Shopify is allowing developers to add custom code to its platform for the first time, making Shopify more extensible. This facility is helping developers create amazing experiences. So retailers can provide a great shopping experience to their customers. You can add custom code without having to deal with code versioning, hosting, or security.

Using Functions, you can create custom offers such as discounts and free shipping without writing any lines of code.

Twitter Shopping

Twitter Shopping makes social shopping a lot easier.

Twitter has millions of users and you have a great opportunity to interact with them and make them your customers. In 2023, tweets about shopping had an impressive 40 billion views.

Shopify is the first platform that’s collaborating with this social media platform, and, as a result, social commerce is improving over time.

Shop Spotlight and Twitter Shops are Twitter’s eCommerce features, which are completely free of cost for US-based Shopify businesses that are selling to US people.

Dovetale

Dovetale is another new Shopify feature which is a creator management platform that helps you establish relationships with influencers, create communities, monitor affiliate sales, and find new people. This will assist you to get new customers and increase revenue.

LinkPop

LinkPop amazingly helps you convert people into your customers. This is a free tool supported by Shopify’s secure checkout. You can include a shoppable link in your bio using which people can buy the items that you sell on your online store.

Local Inventory on Google

This new feature will help you attract local customers searching for local businesses on Google. Recent data shows that a huge number of people have searched for local businesses for products and services. As a Shopify retailer, now you can alert local customers when a particular product is available.?

By using Shopify’s Google channel, you can display your products on Google, use features like Buy on Google, and Shopping campaigns.?

By connecting your Shopify product catalog with Google Business Profile, you can let local customers discover your products more easily. Your customers can shop directory from Google and if they want, they can visit your store after finding it on this search engine.

You can maximize sales by listing on Google Maps, Google Search, and Google Shopping. You also have the option to run local inventory ads.??

Other New Features

There are many other new features such as new advanced code, new sales channels, Shopify Audiences, Shopify Markets, Hydrogen and Oxygen, and many new ways to promote your stores.

Shopify Plus New features

Customizable Checkout

Customizable Checkout is an interesting new feature in 2024. You can customize your checkout. More specifically, you can change Payment Pages, Shipping, etc.

Themes

Shopify Plus lets you add a wide variety of new themes to your account. Now you can provide fascinating user experiences with these new themes.

You’ll find all the other Shopify Plus features on this page.

When Should You Upgrade to Shopify Plus?

You should consider upgrading when you have the budget and you need more control over your stores, more options to manage your growing eCommerce businesses, and additional features to make everything easy for you and your users. Before making the decision, visit the official website to learn about their offerings, and consider factors such as customer support, your budget, business growth, additional features, and contracts.