Most Effective Tools of Digital Marketing in 2020!

Digital Marketing tools can streamline a variety of marketing function, enables the teams to concentrate on their attempts on other primary features that efficiently develop leads and drive revenue.

Analytics Tools

It is a little bit hard and confusing to know your site visitors. Each guest brings its set of data that has to be collected, measured, analyzed and reported.

To find out where your visitors are coming from and how they interact with your site, you could use good analytics tools for free.

There are plenty of paid and free analytics tools available in the market. Here I have listed a few best analytics tools below.

These tools can turn all of the collected information into an easy to understand report which will provide you better insight for your unique web visitors.

1. Google Analytics: Google Analytics is one of the best analytics tools that you can use to track and analyze data about web traffic. The tool generates various reports for your site which adds information about, goals, content, traffic, visitors, user behaviors and a lot more. This is free to use a tool.

2. KISSMetrics: This tool analyses changes in user behavior, a timeline view of visitors, track URLs by adding parameters and lastly very easy to understand the visual format of users. This is a premium tool and you have to pay a per month charge to use the tool.

3. Hotjar: This tool very helpful to see how visitors are interacting with your website using heatmaps. HotJar is one of the best heatmap tools for click tracking on WordPress sites. The basic plan of this tool is available for free, and the starting price of this tool is $29 per month.

4. MixPanel: This tool is useful to learn about the visitor on your site. And another best thing, it is ideal for product development and optimizing conversions. The starter plan can be used for free to tack up 1000 pages, you need to sign up for a premium plan for additional pages and features.

Keyword Research Tools

The keywords you select to focus on for your SEO efforts are vital to the success of your site’s ranking.

Picking up the right keywords is not always easy or intuitive, and moreover, you need lots of data to know whether a provided keyword will work for you or not.

Luckily, there are many keyword research tools available that can help you figure out which keyword works best for your entire web strategy. Here I have some of the best and useful digital marketing tools for keyword research.

5. Ahrefs (Keywords Explorer): This is a great tool to generate new keyword ideas and finding out your chances to rank for several keywords. Apart from keyword research, Ahrefs is complete SEO tools and offers many essential features for site matrics. This tool offers 4 plans, and the starting plan costs $99 per month.

6. that free visual keyword research & content ideas tool: This is a simple keyword suggestion tool that fetches and maps keyword suggestions that you can see when you perform a Google search. All you need is to enter the keyword, and you will be presented with questions, prepositions, and alphabetical lists. This tool is free to use.

7. Long Tail Pro: A popular cloud-based software for keyword research that finds unique keywords for your niche. Long Tail Pro allows you to find related keywords and measure keyword competitiveness and more. Its pricing starts at $25 per month.

8. SEMRush: SEMRush tool is not a typical keyword research tool. It provides lots of more than just researching keywords. This will show you all the keywords that are ranking for your site. Also provides detail on traffic stats, Adsense CPC and Search engine reports. The pricing of this tool starts at $99.95 per month.

9. https://KeywordTool.io: KeywordTool This super useful tool utilizes Google’s autocompleting feature to generate keyword suggestions. It also helps you generate related questions and propositions. This is a free keyword suggestions tool you can use, however for detailed stats of those keywords you need to buy their premium plan starts from $69 per month.

Competitive Analysis Tools

To beat the competition, you should keep an eye on your competitors’ every marketing move.

keyTracking competitors’ search rankings, articles, social mentions and anything else they do to boost their businesses.

There are certain tools available in the market that you should leverage. Take a look at those digital marketing tools for competitive analysis.

10. SpyFu: SpyFu is the most popular tool that lets you view all the data on competitors’ keywords in both organic search and AdWords, and get even more related. All you need is to enter competitors’ keywords and get an overall view of their strategy. This tool contains three plans basic, professional, and team. The basic plan costs 33 a month.

11. SimilarWeb: SimilarWeb has become a staple tool for competitive analysis. It allows you to analyze multiple factors of your competitor’s online marketing strategy and compare it to your site. There are three plans one for free, and others are ultimate and custom plans.

12. Ahrefs (Site Explorer): Ahrefs- Site Explorer lets you see what keywords your competitors are ranking in search, who is linking to your competitors, the most popular content of your competitors, and a lot more. The pricing starts at $99 per month.

13. SEMRush: This is another one the most favorite tools the provides great competitive insight to get the most from the tool. The pro plan for this tool costs $99.95 per month.

On-Page SEO Tools

In the world of BERT, Maverick and many other Google Seach algorithm updates, it is getting a lot more important to get your on-page SEO right.

You might have a significant outreach and a best PR campaign, and an excellent link profile.

However, if you don’t optimize your site, you will have a hard time to reach top positions in SERPs.

There are several tools that you can use to optimize your site’s on-page SEO.

14. Yoast SEO: Yoast SEO is a WordPress plugin provides you the ability to quickly add/replace on-page information such as title, description, and a lot more without using any code. This plugin is available for free, but the premium plugin has more features.

15. Xenu Link Sleuth: This is an excellent free tool that helps you to find broken links on your site to make your site easier to crawl and thus increase your crawl rates. This tool is free to use.

16. Screaming Frog SEO Spider: This tool can be your best friend that is exclusively developed for the SEO professionals, which receives the websites you designate. Screaming Frog SEO Spider also analyzes the URLs for common SEO problems. The LITE version of Screaming Frog SEO Spider is free to use while the paid plan is ￡149.00 per year.

17. Beam Us Up: This is a free application for powerful crawling. This is kind of similar to the Screaming Frog tool. This tool is free to download.

18. RYTE: This is extremely relevant for on-page SEO that finds technical errors on your site, provide a detailed report of your site. You can try its free plan but if you want to leverage more features of this tool there are few paid plans the starting plan costs $107.91 per month.

19. DeepCrawl: Unlike Screaming Frog this tool is cloud-based that clearly sees the internal broken links. This is why this tool is a powerful industry-leading website crawler tool. The pricing starts at $14 per month.

Rank Tracking Tools

This is absolutely necessary for a webmaster or SEO professional to check their Google keyword ranking for target keywords.

Every blogger must have a goal to use the keyword that users search the most. Especially those keywords which helps your website show up on one of the first few pages of search results.

To optimize your site content, you should manage keywords properly so that you can find out which keywords are active for your site and which are not.

In order to accomplish this aim, you can leverage some of the digital marketing tools that will retrieve search engine rankings for keywords and pages.

20. Pro Rank Tracker: This tool is a cloud-based app that tracks about 50,000 keywords with automatic daily updates. This tool supports Google’s organic, local, maps and mobile tracking. The pricing of this tool starts with $5 per month which tracks around 300 keywords.

21. Advanced Web Ranking: This tool offers you everything you need such as rank tracking, link building, web analytics, social media monitoring, and SEO research. You can also build white label ranking reports. This tool offers 30 days trial, and the starting price of this tool is $49 per month.

22. STAT: With daily keywords, this tool tracks an unlimited number of keywords. It also includes mobile and local SERPs.

23. Accuranker: One of the fast rank checker tools that updates in seconds. It this tool integrates with Google Analytics which also tracks social metrics. It cost you $71 per month.

24. SERPWoo: This tool is the bird’s eye view of the SERPs. Including local mobile tracking, it tracks up to 4,000 keywords. With this tool, you are able to monitor leading 100 positions for any query. Price start of this tool with $49.95 per month.

Backlink Research Tools

For the high page ranking and better keyword ranking, backlinks used to be one of the most important parameters.

Though with the time, Google demoted the priority of backlinks and added more social signals to rank a website.

Typically, backlinks are usually categorized into two ways one is ‘dofollow’ backlinks, and another is ‘nofollow’ backlinks.

In general, we usually concentrate on creating ‘dofollow’ links while we want to create backlinks. With the help of research tools, we can count how many backlinks we have created for our site.

A good amount of backlinks helps your site in improving the page rank and also the Moz rank of your site.

Given below are some of the backlink research tools which will help you to see all the incoming backlinks to your website. So here they are:

25. Majestic: This is a top-notch tool for SEO professionals and developers alike. Its largest Link Intelligence database allows you to find how all the websites on the web link to each other.

Another best thing about this tool, it offers you great details about the domain, URLs, and amount of backlinks detected by its web robot for your domains or URL(s).

It also contains a few useful metrics such as TrustFlow and CitationFlow.

With the Silver plan, this tool costs $44.99 per month, but right now you can enjoy its Silver Annual plan which costs ￡41.67 per month.

26. Ahrefs (Backlink Checker): This is a paid backlink checker tool, however, if you register for a free account, you will get a complete backlink analysis along with an anchor text analysis of your site. The pricing starts at $99 per month.

27. Moz Link Explorer: This is worth trying to compare backlinks between two or more domains. This tool works great when you have a paid account of MOZ. Though a free version of this tool is good enough to get started with checking of backlinks of your site and the sites of your competitors.

Email Marketing Tools

Email marketing is one of the most effective marketing strategies in digital marketing. It is very easy to manage, and you can have full control that allows you to establish direct contact with your customers.

A good email marketing service lets you create highly engaging email campaigns. Apart from this it offers you to manage your contacts and tracks the performance of your email campaign.

An essential part of having the right email marketing tool ensures that your email does not end up in the spam folder. So there are several tools that can help you to not lend your email in the spam folder.

28. Keap: This easy to use email marketing tool incorporates with a CRM, and concentrate on smart automation. The starting plan costs $34 per month.

29. GetResponse: This is the most popular email marketing tool, which allows you to create smart automated campaigns that help you boost your profits. It also integrates with third-party lead generation software such as Google Docs, SalesForce, etc. It costs $15 per month by starting a plan.

30. MailChimp: Yet another favorite tool that offers email creator merge tags, autoresponders, segmenting contacts into your groups and tracking and analytics. This free to use the tool and the paid plan starts with $9.99 per month.

31. Aweber: Aweber is the best email marketing tool for marketers who are looking for an established tool in a budget. This opt-in email marketing tool immediately engages with subscribers and start sending autoresponder messages. The starting price of this tool is $19 per month wherein the first month is free and then $19 per month. You can also try its free trial.

32. ConvertKit: This is perfect for professional bloggers, which allows you to easily offer content upgrades and incentives with simple email signup forms. It also includes easy to manage auto-responders that let you send trickle emails. It has an excellent extensive knowledge base with great learning material. This tool costs $29 per month.

Local SEO Tools

Local SEO is a vital task for any businesses which are looking to expand their customer base. However, lots of efforts many webmasters struggle to rank in local SEO.

But thanks to the technology that provides the number of local SEO tools which are very easy and efficient to use, while still producing useful information. Let see them.

33. BrightLocal: This is a great tool to track your local and organic search ranking in Google, Yahoo, and Bing. It also takes your local SEO data into one dashboard. And the tons of tools it offers are citation auditing, online review monitoring, and a lot more. The pricing of this tool starts at $29 per month.

34. Moz Local: Yet another excellent tool that helps you make sure that your local business listings are exact and correct. There are three plans and the starting plan costs $129 per year.

35. Review Monitoring for Business: It is an excellent new service that tracks your reviews on all the leading review sites for free on a daily basis. Every day it sends out an email to you with new reviews as they are crawled. This is also useful to monitor your competitor’s reviews. This is free to use a tool.

36. WhiteSpark: It helps you to optimize the visibility of your site and make it easy for clients and search engines to find you. It offers three main tools such as local citation builder, local rank tracker, and reputation builder. There’s also a link prospector available.

Content Research Tools

Creating excellent and shareable content every day requires lots of hard work and creativity too.

But when you are brainstorming and researching for the content ideas, this task gets worse.

Many of you have faced this stage and problem, and still, somewhere you are facing those problems.

But fear not, there are a number of content research tools available to help you to regularly create and thoroughly investigate creative content ideas that have great potential, without losing peace of mind.

Let’s have a look at the digital marketing tools for content research.

37. Ahrefs (Content Explorer): This is a sister tool of Ahrefs – Site Explorer. It aggregates the most aggregates shared content around particular keywords. The pricing of this tool is $99 per month.

38. Buzzsumo: Buzzsumo is a highly popular research tool and very similar to Ahrefs Content Explorer that analysis your competitor’s best-performing content. You can also content with the most social shares very easily. It costs $99 per month with the pro plan.

39. Reddit: This is a very popular community site, but with different purposes. Through this community, you can find tried and tested ideas for your content. This is all free to use.

Marketing Automation Tools

As we all know the digital marketing landscape is constantly shifting and becoming increasingly difficult as consumers rely on a variety of devices to consume media.

For a marketer like you and me keeping the digital marketing activities at the top, it could be tough.

Individual digital marketing automation tools can streamline a number of marketing functions, enabling teams to focus their efforts on other core tasks that drive natural leads and revenue as well.

Here is the list of best digital marketing tools for automation:

40. Marketo: It is a multi-functional platform offering marketing automation, real-time and customer engagement marketing. This tool contains lead generation, measure and optimizes ROI, Search marketing and allot more.

41. IFTTT: Using a very simple formula of “If [THIS] then [THAT]” this excellent tool helps you to connect with hundreds of different services. IFTTT is totally free to use.

42. Hubspot: This is an all-in-one marketing automation tool that monitors leads, landing pages, and performance in one. It streamlines content creation and converts, tracks and categorizes leads. This tool is free to use with basic features and a paid plan costs $35 per month.

43. Zapier: This tool simply automates all the tasks between apparently separate apps with Zaps. A free version is also available for use limited to 100 tasks. The premium plan costs $19.99 per month.

44. Leadpages? Landing Page Builder & Lead Gen Software: Based on your leads’ actions on leading pages this tool automates all the tasks. The starting plan costs $25 per month.

Social Media Marketing Tools

Social media is a landscape of productivity. Many marketers use social media channels to grow their businesses.

However, this is the time-consuming strategy of marketing.

But worry not, because there are tons of digital marketing tools are available to help you handle and schedule your social media efficiently.

45. Buffer: Buffer is one of the best digital marketing tools to manage your content sharing on various social media platforms. This is also recommended by the many social media marketer. Buffer lets you schedule your posts to be published for each of your social media accounts at one place. It is free to use one use and costs $15 per month for additional users with advanced features and increased limits.

46. HootSuite: This yet another great tool. Similar to buffer this tool also helps you to manage all social media accounts in one place. You can use its free plan, but the professional plan costs $9.99 per month.

47. CoSchedule: This tool is a great tool that lets you create a smart content marketing editorial calendar as per your schedule. The pricing starts at $60.

48. FollowerWonk: This is the best tool to analyze your twitter followers and very useful to find the influencers in your industry. The basic plan is free to use and the paid plan costs $29 per month.

PPC Management Tools

There has been one study conducted that shows that Facebook alone made $4.51 billion in revenue in the first three months of 2018. And recently, Google’s ad revenue earned $19 billion.

Just because PPC networks like this, these enormous and well-known systems make lots of profits.

To build a network like this takes time, but don’t lose hope because a small business can be expanded by the time and some of the shortcuts such as the use of PPC managing tools.

49. AdEspresso: This is a great tool for Facebook advertisers to create, optimize and analyze campaigns. You can use the free trial of this tool for 14 days, and monthly pricing starts at $52.

50. WordStream: This tool helps you create, manage and optimize your PPC campaigns very quickly. The pricing of this tool starts at $244 per month.

51. Optmyzr: Including keywords, ad optimization and bid this tool efficiently manages and optimizes your PPC campaigns. This tool costs $449 per month.

End

These are the best digital marketing tools from different categories. They will definitely help you to grow your blog at 360 degrees.

Have I missed any tool in here? Do you think I should add other digital marketing tools in this list, let me know?

If you like the article, do share it across social media channels with your friends and keep spreading the good word!

Note: Best Digital Marketing Tools for 2020