The Most Effective Facebook Top-Of-Funnel Campaign Setup

Instant conversions.

That’s primarily what paid ads are used for—to have someone (who doesn’t know your brand) immediately pull out their wallet and buy your stuff.

If you target those people who are ready to buy, you’ll get conversions instantly.?

The catch?

Your competitors are also targeting them.?

And when you and your competitors share the same pie, guess what happens??

The pie becomes significantly smaller.?

Competition is fierce at the bottom of the funnel.?

And even if you convert a lot more than your competitors, it’s pretty hard to scale it.?

Why??

If ten people are ready to buy within a week, and you convert them all in one day, you still have ten conversions. Not more, not less.?

Whether they convert today or on the seventh day, they’re still the same people coming from the same “pie.”

So, how do you make the pie larger?

By going top-of-the-funnel!?

If you can improve your brand awareness, engage and connect with people who might not be ready to buy from you today but will probably buy from you in the future…

You’ll have a continuous stream of leads and conversions.

When those leads reach the bottom of the funnel, they’re already sold on your product.?

In other words, there’s no competition.

Want to learn the most effective top-of-the-funnel campaign setup??

This video shows you exactly how to do that. When your campaign is set up this way, you’ll be able to easily engage with your audience and grow your leads faster.