Most Effective B2B Content Format, Social Media in the Future ??, Sales are Maths, Analytics in your Business, Marketing Flywheel, The Future of PR
Margo Mulvihill
Sales & Digital Marketing | B2B Growth | Demand Generation | Conversion Copywriter | Data-Driven Storytelling | Messaging | Social Media Strategy | Paid Social Advertising | AI Explorer & Growth Enthusiast
Not all content formats are created equal!
The below content formats were the most effective for B2B content marketers in 2021. The people at Revmade broke down the formats into 4 useful categories and plotted them on a graph.
And they asked the question: "...Why do marketers keep creating content that they admit doesn’t get results?"
This data was sourced originally from the Content Marketing Institute’s 12th Annual B2B Content Marketing report which breaks down which content assets were most used by marketers over the past year and which content assets produced the best results for marketers in the same period.?
Useful for anyone planning their content formats ??.?
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“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search,” said Senior Vice President Prabhakar Raghavan, who runs Google’s Knowledge & Information sector. “They go to TikTok or Instagram.”
In this article, Martina Bretous uses data to predict how social media will look in the future.
Using a new social media trends report, Bretous identifies trends like:
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In this piece, Joel Garfinkle outlines three characteristics of leaders with executive presence, which he describes as those who “exude a certain magnetism that grabs people’s attention. People lean in and want to listen to them.”
Items such as:
1. Telegraphing that you’re in charge
2. Winning the confidence of those around you
3. Painting a picture of yourself as a compelling force inside your organization
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In this article, Dr. Tianyi Jiang explores the idea of "quiet quitting," or working just enough to keep getting paid!
He offers that “Disenchanted employees are vowing not to ‘go extra’ when it comes to their work, but if leaders re-invigorate them with opportunities to learn and pursue passions, there is hope.”
Motivating individuals to speak up and pursue what interests them most can lead to greater success for your organization, ultimately stimulating increased productivity and output.
An interesting read ??
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"Successful sellers are constantly assessing these variables, learning what they can do to help drive the process, shifting the odds in their favor."
In this blog post, Dave Brock offers a take on the differences between sales and selling, and what that reveals about the two terms.
His discussion revolves around: “The problem is, too often we don’t understand the distinction. We think of selling as a math equation–to hit a goal we have to simply do more. If we want to double sales, we have to double selling—which, often is the wrong answer.”
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In this comprehensive piece for the Harvard Business Review, Preethika Sainam, Seigyoung Auh, Richard Ettenson, and Yeon Sung Jung explore how data and analytics are used by executives.
They note that “a large majority of senior leaders don’t feel like their organizations are hitting the mark” when it comes to analytics.
The authors identify seven dimensions that help enable better analytics: culture, leadership commitment, operations and structure, skills and competencies, strategy and analytics alignment, proactive market orientation, and employee empowerment.
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领英推荐
In this blog post, Karin Hurt and David Dye offer 10 vital conversations to improve your team’s performance and communication.
Items such as:
They’re quick, effective topics to get at the core of team dynamic and culture.
The authors note: “when you’re neck deep in urgent deadlines, fast pivots, and navigating uncertainty and change, it’s easy to postpone those vital conversations to “someday when we have more time.”
Don't put off building your high-performing team.
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What are the best ways to cultivate better, more effective thought leadership?
“...nearly three out of every four buyers don’t find value in at least half of the thought leadership they consume. From the same research sample, however, nearly half bought from an unknown company because of its thought leadership.”
Could these five strategies make all the difference?:
1. Teach, don't sell
2. Take a stance
3. Back your claims
4. Tell a story
5. Stay cutting edge
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"We're going to have to do much more through company channels or brand channels, because I see continued shrinkage of media. The amazing statistic from the Edelman Trust Barometer is the most credible source of information is 'my company’s newsletter'. That’s affecting how people think. Our business can be big in employee communications."?
This was one of a few quotes that caught my attention from this interview.?
A bunch of interesting questions:
and really interesting answers. A great read ??
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OKRs can be challenging, because they force focus!
In this blog post, Rico Surridge explains OKRs (Objectives and Key Results) and why he likes them as a goal setting framework.
Surridge explains that OKRs are about “focus and alignment,” and that they should be the top priority for most organizations.
He explains further: “The Objective is the outcome you want to achieve, the destination, or where you want to get to. The Key Result is how you measure progress towards achieving your Objective, or how close you are to your destination.”
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Darien Peyton talked with a founder who bootstrapped his SaaS company to more than $10M in revenue without any real marketing efforts.
They talked about building a marketing flywheel and fandom and he shares the insights in this article!
"If you’re trying to build an audience that practically delivers revenue to your door, you have two tasks: 1) get their attention where they already are & 2) build trust with them so they feel comfortable parting with their money or recommending someone else to do so."
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eCom Growth Partner | Scaling ambitious lifestyle brands, viably and joyfully. ? Paid Social | Paid Search | Email Marketing | Organic Social Media Marketing
2 年Love it, Margo - another cracking round up, filtering out the noise. Thanks, as ever! xxx