This is The Most Difficult Part of Writing Online (And How to Solve It)

I've talked to hundreds of creators, and this challenge always surfaces:

• Getting eyes on your work in a sea of content

This is the most difficult part of online writing. It's tough to climb, but not impossible. Let’s dive into this challenge and explore some ways to overcome them.

Getting Attention

Standing out as an creator online is tougher than ever.

The internet is flooded with content, making it incredibly challenging to capture readers' attention. Millions of content compete for eyeballs daily, and online readers have incredibly short attention spans.

You’ve got mere seconds to grab their interest before they scroll away. So, how do you cut through the noise and get noticed?

Here are some proven tips:

1. Write Compelling Headlines

Your headline is your first chance to catch a reader’s eye. Use powerful words, create curiosity, or promise a benefit.

Instead of "Tips for Better Sleep," try "5 Unusual Tricks to Fall Asleep in Minutes (That Actually Work)." Be specific, and intriguing, and be sure to deliver on your promise.

Need help nailing your headlines? Check this out

100+ Irresistible Hook Ideas

Get access to over 100 tested and proven headlines.

2. Use Eye-Catching Visuals

Include relevant, high-quality images or graphics in your posts. Infographics, custom illustrations, or well-designed quote cards can make your content more appealing and shareable.

Visuals often stop people from scrolling past your content.

3. Create Engaging Opening Paragraphs:

Once you’ve got a click, hook them fast. Your opening should be punchy and intriguing.

Ask a thought-provoking question, share a startling statistic, or dive into a compelling story.

For instance, "Have you ever wondered why some people seem to achieve success effortlessly? The secret might surprise you..."

These techniques aren’t about tricking readers – they’re about quickly communicating the value of your content.

Your goal is to signal that your article is worth their time.

Remember to deliver on the promises you make in your headline and opening.

Consistently providing value is key to not just getting attention, but keeping it and building a loyal readership over time.

I have an article that takes a deep dive into how to nail your intro lines. Check it out here

7 Psychological Tricks for Hooking Readers from Your First Line

4. Be valuable

Everyone loves to identify with people they consider as valuable. Hence, one of your strongest weapons as an online creator is to position yourself as a very valuable person. This you can achieve through the content you create. Make it actionable and valuable to your ideal target audience.

Also, show up in conversations with value. If you do this consistently, it's hard to be ignored.

5. Network and build relationships

In my experience, people neglect this a lot.

Beyond creating content and waiting for people to come to you, you should proactively reach out and connect with people.

And while I get, that most people love their space. The internet is not your space. It is a public space and the moment you decide to build a brand online, you should be ready to stretch beyond your comfort zone.

Wrapping Up

Attention is the hottest currency in the 21st century. And while getting attention isn’t easy, it’s possible.

The beginning is often the most difficult of days, but it gets better with time and effort.

Remember, every successful online writer started exactly where you are now.

With persistence, creativity, and a willingness to learn and adapt, you can build a thriving personal brand online. So, are you ready to grab that attention and turn your digital presence into a fortune? The internet is waiting for your unique voice.

It’s time to make some noise!

Here are two events happening this weekend. You might want to check them out

LinkedIn Audio Live - How to Leverage Marketing to Improve Sales

Content Marketing Bootcamp - How to Sell Online Through Content

I hope this helps you. If it did, like this newsletter, leave me a comment (it will encourage me a lot), click the follow button and subscribe to get email notifications when next I write.

Talk next week at 2 pm