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There are hundreds of frameworks and principles and suggestions for?telling stories?in your business, but in my experience,?storytelling?is more of a mindset or an approach than a sweet little set of rules. It’s continually asking yourself,?is this the most interesting way that I can say this?

Developing this mindset takes time, effort, and a certain amount of knowledge. (And knowledge, it turns out, is all around us.) Don’t know where to start? Start here.

Books

Storytelling for business and marketing

Building a Storybrand, by Donald Miller

If you don’t read any of the others, read this one. Miller’s 7-part framework will completely change the way you approach your company’s communications, and help you prioritise your customer’s story over your own.

Storynomics, by Robert McKee

Robert McKee is probably the world’s #1 expert on screenwriting and storytelling, and this book is written specifically for a business audience, in partnership with digital marketing expert Tom Gerace. In a world where most advertising is nonsense noise, the strategies and case studies in?Storynomics?are a game-changer for any company’s marketing department.

The Storytelling Edge, by Shane Snow

The content strategy brains at?Contently?(big content marketing company) share what they know about helping brands build genuine relationships with advocates and customers by making people?care.?Snow also has a LinkedIn course on storytelling (listed below).

Unleash the Power of Storytelling: Win Hearts, Change Minds, Get Results, by Rob Biesenbach

Step-by-step instructions to help you find, craft and deliver powerful stories, including practical examples for all kinds of situations.

Stories for Work The Essential Guide to Business Storytelling, by Gabrielle Dolan

Learn the secrets that great business storytellers use to tell authentic stories. Featuring in-depth case studies from real business examples, you’ll learn how and why to use storytelling to get an edge in the world of business.

Let the Story Do the Work: The Art of Storytelling for Business Success, by Esther K. Choy

A helpful guide that shows you how to leverage your own life experience to find simple narratives that capture attention, change minds, and inspire action.

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, by Paul Smith

Did you know Procter & Gamble hired movie directors to teach storytelling techniques to their executives? This handy guidebook explains why storytelling is critical in modern business, and shows you how to engage an audience with more than just facts.

The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling,?by Annette Simmons

Simmons is a consultant, a writer, and a storyteller who applies the lessons of storytelling to management and leadership. With a whole range of sample stories, Simmons will transform your ability to persuade and influence through the art of storytelling.

The Power of Storytelling: Captivate, Convince, or Convert Any Business Audience Using Stories from Top CEOs, by Jim Holtje

A guide to crafting unforgettable, attention-grabbing business communications, featuring a collection of the best stories told in business today.

The Triumph of Narrative: Storytelling in the Age of Mass Culture, by Robert Fulford

Not a new book but an interesting one nonetheless, Fulford will teach you about the history of storytelling, how and why it works as it does, and why weaving storytelling into your personal and professional life is crucial in our day and age.

Story Driven: You Don’t Need to Compete When You Know Who You Are, by Bernadette Jiwa

For $2.99 on Kindle, this little book is a steal. Jiwa’s simple but inspiring ideas will help you tell better stories about who you are, what you do, and what you stand for.

Storytelling (general)

Want to go even deeper? Dive into some of these foundational books on storytelling by some of the world’s greatest masters of the craft.

Story, by Robert McKee

In Story, McKee offers the most comprehensive, integrated explanation of the craft of writing for the screen. Learn how all the elements of a screenplay fit together, get a grasp on the “magic” of story construction, and understand the relationship between structure and character.

The Hero with a Thousand Faces, by Joseph Campbell

The Hero’s Journey is a universal motif of adventure and transformation that runs through almost every story that has ever been told. Learn about the origins of storytelling, the way stories unique us across time and place, and how to get the fundamentals of your story right.

The Science of Storytelling, Will Storr

Learn how the best storytellers manipulate us and compel us. With psychological and neurological research to back it up, Storr gives you the tools for telling better stories.

How to Tell a Story: The Essential Guide to Memorable Storytelling from The Moth, by The Moth et al.

Learn how to uncover and craft your own unique story ideas by mining your memories, choosing the right story structure, and tailoring your stories for any occasion.

Damn Fine Story: Mastering the Art of a Powerful Narrative, Chuck Wendig

Great storytelling happens when readers care about your characters and what they do. This helpful book will tell you how to get readers caring about your characters, and tell better stories as a result.

The Emotional Craft of Fiction: How to Write the Story Beneath the Surface, Donald Maass

The best fiction appeals to emotions. Readers take an emotional journey as they follow the struggles, discoveries, and triumphs of your characters. This is an important lesson for business storytellers — your customers’ decisions are emotional ones, not rational ones, so appeal to emotion and support with logic.

Articles

How to Tell a Great Story, by Carolyn O’Hara for the Harvard Business Review

Learn how to tell a compelling story in a business context.

How to Use Storytelling in Business to Build Captivated Audiences, by CXL

Learn how to apply the art of storytelling in your marketing initiatives to engage and grow your audience.

The Ultimate Guide to Storytelling, Hubspot

Learn how to develop your storytelling skills to elevate your brand and connect to your audience.

Podcasts

The Business of Story, with Park Howell

Ranked in the top 10% of downloaded podcasts internationally, this impressive podcast features advice from some of the best storytellers in the world, including content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs, who’ll show you how to make your story marketing stand out.

The Business Storytelling Podcast, with Christophe Trappe

With guests like Seth Godin and Joe Pulizzi, this podcast was named a Top 5 storytelling podcast for good reason. Trappe’s advice on storytelling, content marketing, and business storytelling will help you find and connect with customers, donors and more.

The Story Engine, with Kyle Gray

The Story Engine Podcast makes marketing powerfully easy through storytelling. You’ll hear top entrepreneurs and influencers discuss how to use storytelling in your content marketing, copywriting and speaking.

Storytelling for Sales Podcast, with Ed Bilat

Fire up your sales and grow your business with these interviews from sales and leadership experts. You’ll learn all about sales, storytelling techniques, negotiation, sales training and leadership, go-to-market strategies, and how to handle objections. Last I checked, this podcast is not currently active.

The Corporate Storytellers’ Club, with Eamonn O’Brien

Tap into the power of story and craft a message that will leave an impact with these storytelling tips from Eamonn O’Brien and his impressive list of guests. Learn how to find, hone and use real stories in your marketing and speaking. Last I checked, this podcast is not currently active.

Sell with a Story, with Paul Smith

Smith speaks specifically to sales people in this podcast, but even marketers and founders will love the sales and messaging advice from sales and procurement management from some of the world’s biggest companies. Last I checked, this podcast is not currently active.

Pivot Storytelling and Business Growth, with Sean Buvala

Buvala talks about using storytelling, metaphor, and great communication to grow your business. Last I checked, this podcast is not currently active.

Story Grid Podcast, with Shawn Coyne and Tim Grahl

This podcast isn’t specifically about writing for business, but it’s full of fantastic storytelling advice that writers in particular will love. The key question:?What makes a story great?

The Story Studio, with Johnny B. Truant, Sean Platt, and David Wright

The Story Studio explores the ways we can tell better stories, cut through the noise, and make a difference. Although it’s oriented to an audience of writers, anyone telling business stories can benefit from the discussions on this show. Last I checked, this podcast is not currently active.