Most Common Facebook Ads Mistake

Are Facebook Ads Costing You A Fortune?

Here are 5 mistakes you might be doing and How to fix them

1. Aimless Advertising

The biggest mistake that Facebook advertisers make on the platform is they launch ad campaigns without a strategy.

You need a plan of action that when implemented correctly delivers your desired result. Develop a Facebook advertising strategy that moves someone from being a stranger to becoming a paying customer through a series of ad campaigns?

This concept is also known as a funnel

A digital funnel consists of 3 stages

1. Awareness

2. Consideration

3. Conversion

You cater to cold audience that is to someone who doesn't anything about you or your product.

So how do we do it?

We provide something for free

A webinar, a trial period, Free resources

Anything that can build your competence and make the user to engage with your product

In next two stages, we try to cater to warm audience that is to someone who is really interested in buying your product or atleast knows you/your product

How we do it?

We drive them to our website, we collect their contact information, we show them our shopping ads, we remarket them.

2. Set it and Forget it mindset

If you set up a campaign and let it run on its own, it will decrease in effectiveness over time due to what’s known as?Facebook ad fatigue. Ad fatigue is an issue that will affect even the most successful?Facebook ad campaigns.

It occurs when your campaign frequency gets too high. Your target audiences see the same ads repeatedly and they become less responsive. This results in a decrease in your?return on ad spend (ROAS), generating less revenue due to a higher cost per acquisition.

The key to developing sustainable results from Facebook advertising is to analyze your campaigns on an ongoing basis.

First, look at your?ROAS to identify which campaigns are below your minimum acceptable return. Then, at the ad level of those low ROAS campaigns, look at what I call the CRFC metrics: cost per result, relevance (which is now three new metrics—quality ranking, conversion ranking, and landing page ranking), frequency, and CPM.

Based on the findings of your analysis, you then make adjustments to different elements of your campaign such as ad creative, ad copy, your campaign objective, your offer, and your audience targeting.

3. Truncated Descriptions

One of the most common Facebook ad mistakes that people make is that their news feed link description or their carousel card description is too long and therefore it gets cut off by Facebook. This results in incomplete sentences that your target audience can’t properly understand, reducing the impact of your ad and making it look less professional.

The main reason this happens is that you don’t specifically edit your news feed link description or carousel card because it’s automatically pulled from the link destination you set when creating your ad.

The fix here is super-simple: Purposefully write your news feed link descriptions and carousel card headline and descriptions, and keep them short so they don’t get cut off. The best way to determine whether they’ll get cut off is to use the mobile news feed preview of the ad to see how it’s displayed.

4. Ignoring Facebook Pixel

Two features could be set up wrong: your cookie type and advanced matching.

First, let’s cover cookie settings. With browsers like Google Chrome removing third-party cookies later this year and competitors like Safari to follow suit, it’s even more important that your pixel cookie settings are first-party, not third-party.

To check this setting and change it if it’s set to third-party, navigate to your Events Manager and from the drop-down icon list, select Settings.

The first setting is cookie usage. If it’s set to third-party, change it to first-party. By doing this, your pixel will be implemented on your website and read by browsers as main code, not third-party, so it won’t be excluded from your site.

Also check that Automatic Advanced Matching is turned on. This is the second part of this pixel settings mistake.

Without Automatic Advanced Matching on, you won’t be tracking additional pixel data known as?microdata, and will therefore see a lower attribution and match rate for event actions and website custom audience sizes. Turning on Automatic Advanced Matching will improve your match rate and attribution of actions to your ad campaigns.

5. Not Using Lookalike Audience

They’re the most advanced audience type on Facebook. They allow you to find new potential customers similar to a source audience that you control such as a?customer list, website traffic, or other engaged audiences.

If you’re already using lookalike audiences, you might be using the wrong ones. It’s easy to get confused when building lookalikes because you can build them from any of 10 custom audiences.