The Most Common Content Marketing Mistakes to Avoid

Thought you might be interested in the article and thought I’d share a few points with you here. I’ve found some relevant information here so if I find more, I’ll be sure to pass it on.

To help you successfully tap into that resource and maximize your content marketing strategy, here are some easy mistakes to avoid.

Not Publishing Blog Content on a Regular Basis

There are more than?1.8 billion?websites on the world wide web. Of those websites, about?500 million?are blogs, but less than 200 million websites in total are active.

Having a website is good.

Having an active website is better.

But having an active blog on your website is critical.

Ignoring Email and SMS Marketing Opportunities

Email has been around for what seems like forever – but it’s not going anywhere. Worldwide,?319.6 billion?emails are sent and received daily.

A successful?email marketing campaign?can help you build a massive subscriber base, which means keeping your brand and service fresh in readers’ minds.

Failing on Social Media

Social media channels provide a variety of free?ways content marketers can reach a wide audience, but too often we misuse the innovative tools at our disposal.

By not understanding the audience, not paying attention to our competitors, and not engaging with social users, we’re missing easy opportunities.

Scheduling posts on the most effective social sites will do wonders for your reach efforts, as will looking at how your audience interacts with your content to ensure you’re posting what they like.

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