Most businesses fail in marketing because they target.....
Vishwas Gupta
Founder Creator First Media | I help businesses to market to the minds | Branding and Marketing | Social Media Management | Content Creation | Storytelling | Communication to the Masses | Psychology Enthusiast
......... the wrong people. They assume everyone can be their customer, but that's never true.
The biggest mistake businesses make is focusing on broad campaigns that appeal to no one in particular. When you try to reach everyone, you dilute your message, making it irrelevant to those who actually need your product.
Another common error is ignoring the specific problems of potential customers. If your marketing doesn't address their pain points, why should they care?
Instead of chasing likes or views, focus on understanding your ideal customer. Who are they? What are their problems? What motivates them? When you know the answers, your marketing becomes sharper and more effective.
Marketing isn't about being loud; it's about being relevant. Speak directly to the people who need your product, and you'll not only grab their attention but also earn their trust.