The MOST Asked Question on the Planet. Can You Answer it Correctly?

( NOTE: I will be releasing a Sales Culture Video on my Channel on this topic on March 13th at 4:15 pm)

Your career, earning potential, and business come down to this ONE question.

Seriously. No kidding.

Picture this: You're at a networking event or anywhere there are other humans, and someone turns to you and asks, "What do you do?" It sounds like an easy question, right? But let me tell you—this is the most important question in business. Why? Because your answer can either open doors to new opportunities or slam them shut.

Your response isn’t just words—it’s your brand, credibility, and value proposition all rolled into one.

Why This Question Matters More Than You Think

1. First Impressions Are Everything

When someone asks, "What do you do?" they?really?mean, "Why should I care?" You've got a golden moment to capture their attention, so don't waste it with a generic response like, "I'm an accountant" or "I work in sales." That doesn't spark curiosity, and it certainly doesn't make you stand out. Instead, flip the script and focus on impact.

Instead of saying, "I do accounting," try: "I help business owners sleep better at night by making sure their finances are working for them, not against them." See the difference? It's no longer about what you do—it's about why it matters.

2. Your Answer Shapes Your Personal Brand.

Think about it—every interaction is a branding opportunity. When you answer, "What do you do?" you're not just giving a job title; you're crafting your professional identity. People need to remember you, not just your industry. A well-crafted answer sets you apart, builds credibility, and invites further conversation.

3. It Creates Opportunities.

A forgettable answer is a wasted opportunity. A compelling answer sparks curiosity, invites engagement, and builds connections. The right response can lead to new clients, partnerships, and referrals. If people understand the value you bring, they'll be eager to introduce you to others who need what you offer. That's how business happens—through real, meaningful conversations.

4. It's About Relationships, Not Transactions.

People don't do business with job titles. They do business with people they trust, like, and see as valuable. Your answer should shift the focus from what you do to who you help and how you make an impact. When you speak in terms of the problems you solve and the value you bring, you're not just answering a question—you're starting a relationship.

How to Answer the Right Way.

Ditch the job title approach and adopt this simple, effective formula:

1. Start with the problem you solve – What challenges do your clients face?
2. Highlight how you solve it – What's your unique approach?
3. Emphasize the impact – How does your work change businesses or lives?

For example:

Instead of: "I'm a leadership coach." (UGH)

Try: "I help high-performing professionals develop leadership skills that allow them to build stronger teams and drive business growth." (Less UGH)

Final Thoughts:

Here's the bottom line: "What do you do?" isn't small talk—it's your opportunity to sell your value, build relationships, and create business opportunities. The most successful professionals don't just answer this question—they own it. Next time someone asks, "What do you do?" don't give them a title—MOTIVATE them with a reason to want to know more.

That's how you build your sales culture. That's how you grow your business. That's how you win.

You're welcome.

My keynotes and workshops passionately challenge conventional wisdom and misconceptions about selling, culture, and people leadership. With over 39.5 years of experience, I empower individuals and teams to recognize the profound impact of their actions. My keynotes and workshops leave a lasting positive impact, directly contributing to a company's success.

BOOK Todd to SPEAK! Todd's Booking Form