The Most Accurate Measure of Customer Experience: Net Promoter Score Explained
Do customers consider your service experience to be more like Nordstrom, or Sears? Chick-fil-A or McDonald's? In Episode 8 of Just Checking In, recorded at the 2016 UCAOA Convention in Orlando, I discuss use of Net Promoter Score as not only the most accurate measure of patient satisfaction, but also of future business success. Understanding what's important to patients differentiates urgent care in increasingly crowded markets.