The Mortgage Pro's Unique Advantage Against Zillow And Quicken Loans

We all know who the big players are in the industry... Zillow, Lending Tree, Quicken Loans, etc.

In fact, in doing only one google search for "mortgage" you can already see who has the biggest market share.

So how does a mortgage broker or self generating LO compete with the big guys?

Referrals is one option. But then you deal with the inconsistency of lead flow especially during the winter time when the market is down. Not to mention having too worry if the agents you partner with will still (a) be loyal to you long enough (b) produce enough to bring you qualified leads.

Chances are if you're reading this, most of your business is from referrals either from agents or other professionals like CPAs, financial planners, etc. If you're like most of the LOs I speak with on a daily basis, you're probably noticing that you keep hitting a ceiling where you just can't get past 3-5 loans per month despite having referral partners trying to buy leads from companies like Zillow, LeadPoint, and Free rate Update.

Luckily, you have access to a platform where you can go direct to market to your ideal consumers. It's not Google and it's not LinkedIn.

The platform I'm referring to is Facebook.

And it's not a secret that Facebook is the platform for getting access to home buyers. Companies like Zillow, Lending Tree, and Quicken are already on the platform but there's still plenty of space for LOs and brokers to get a piece of the pie for an affordable cost.

You see, the big players already have figured out a working model for consistently generating home buyer leads through thousands and possibly millions of dollars or market research and adverting spend.

Let's take a look behind the curtains of one of the biggest companies in the mortgage industry: Lending Tree.

Ever since the Facebook scandal with Cambridge Analytica, Facebook implemented a new policy that allowed for full transparency of the ads that every Facebook business page is running, including the business page of Lending Tree. Here is what one of their ads looks like:

As you can see, it's targeted towards one demographic and one demo graphic only.

The ad is simple, grabs attention and is optimized to get people to a landing page where they get qualified. Here is what the landing page looks like:

As you can see it's an application that is split into different sections so the lead doesn't get overwhelmed with the data they have to fill out. Once they go through the entire application. They are then sent an email and their information is sent to someone at Lending Tree who will attempt to get the lead on the phone to service them.

Now, imagine if you could implement a proven system that the biggest most successful companies use as their blueprint for generating leads consistently year round.

What would that do for your business?

What would that do for you?

How much faster would you be able to double your loan volume and increase the amount of business that you can refer off to the agents you work with? Or better yet use it to increase relationships with new agents in your area.

Here's the simple formula to follow that all the successful mortgage companies follow:

Targeted Demographics >> Eye Catching Facebook Ad >> Qualifying via Landing Page >> Automated Follow Up System

These 4 components allow any LO or mortgage broker to generate clients on demand like turning on the water on a faucet.

It will allow you to

• save time and not deal with tire kickers or people that aren't serious
• finally well beyond the 1 million dollars in loan volume month after month
• stop worrying about inconsistent lead flow (especially in the off season)

If you're an LO looking to save time and countless hours trying to figure it out with no avail, then schedule here for your custom 1 on 1 strategy session where we break down how this system that Zillow and Lending Tree use can be your competitive advantage and the key to dominating your local market: calendly.com/maverickmedialab/60min.