Mortgage Minute: From social media hacks to AI tools – Fuel your business growth
Mortgage Professional America
Insider coverage of the real estate and mortgage industries, with innovation, tips and info you won't find in the press.
In today's Mortgage Minute
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Pro Tips & Tactics | Actionable advice to boost leads, retain clients, and drive profits.
ARIVE introduces an all-in-one platform designed to take brokers to the next level. By integrating essential tools and services, this platform streamlines operations, enhances client interactions, and boosts overall efficiency.
Jonathan Fowler , vice president of business development at American Financial Network Inc. , believes in the power of social media as a tool for growth. Initially sceptical, he now considers it indispensable.
The environment that’s prevailed over the past two years – one that’s required brokers and LOs to knuckle down and find new ways to eke out business – has been helpful in a way, according to CMS Mortgage Solutions Inc president and CEO Corrina Carter , because it’s served as a reminder that nothing comes easy in the mortgage industry.
Industry Pulse | Expert insights on market moves and what they mean for you.
The potential of artificial intelligence (AI) to transform the mortgage space has been much discussed in recent years – and one of the most fundamental ways it’ll do so is by putting power back into brokers’ hands, according to Pavan Agarwal , president and chief executive officer of Sun West Mortgage Company, Inc.
Agarwal said AI solutions would help remove some of those hurdles to the broker space’s growth. “All those support problems are taken away,” he said.
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“The AI does the marketing, the flyers, the websites, in just a couple of minutes. You get the open house websites, open house flyers and [more]. And then the other big expense that brokers have is processing – the AI does the processing, so you save on that. I think technology is what’s going to solve the problem, and let more people become brokers.”
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Trending Now | This week’s must-read mortgage news – stay in the loop.
Better times seem to be on the way, said Marianne Kozak , EVP of national wholesale/non-del sales at LoanStream Mortgage, Wholesale Lending Division . Quiet signs of that revival have already been seen in 2024, although Kozak noted that an immediate upswing shouldn’t be expected.
Retail is continuing to dominate the mortgage origination market – but the share of third-party purchase originations (TPO) has remained stubbornly steady in recent years, according to a new report from the NAMB - National Association of Mortgage Brokers .
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Specialty Highlights | Hot niche markets to watch: your guide to growth.
A&D Mortgage LLC has rolled out a new income calculator within its AIM Partner Portal that could make life easier for brokers handling loan applications.
With an estimated $1.5 trillion in commercial loans set to mature before the end of 2025, many commercial property owners are facing an uncertain future. For clients with loans maturing in the next few years, ZIPFEL CAPITAL mortgage broker Tim O'Brien ’s advice is clear: preparation is key.
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Question of the week: What’s one AI-powered tool you’d like to implement in your business and why?