Morningstar Farms' "Veg of Allegiance": Insights in Action

https://p2pi.org/article/consumers-take-veg-allegiance

The July 2015 issue of Shopper Marketing features a nice write-up of Morningstar Farm's new campaign "Just What the World Ordered".  Some great work and partnership by everyone involved to leverage an important observation - 65% of Americans are trying to eat less meat - into a behavior changing movement - the Veg of Allegiance.  Brand Director Todd Smith and the team at Red Tettemer O'Connell and Partners have developed a deep and clear understanding of the Thrivacious Proactive consumer and are turning their insights into an engaging recruitment campaign to will build this very on-trend brand franchise.   Look for events near you during this summer's 15-city tour.   Learn more at the MSF website:  https://www.morningstarfarms.com/