Morning Fresh Award

Morning Fresh is a renowned homecare dishwashing liquid brand in Nigeria from the staples of PZ Cussons. The brand owns a strong heritage having recently celebrated its 30th anniversary as Nigeria’s Number 1 best-selling Dishwashing Liquid. The brand serves to care for caregivers by providing superior grease cutting power to soften the tough job of dishwashing in the home. It brings the toughest cleaning power leaving the home spotlessly clean and safe.

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Recently, Morning Fresh was awarded the prestigious ‘Most Outstanding Dish Washing Brand in Consumer Engagement’ – the highest recognition given to a dishwashing brand that has excelled in actively and effectively engaging with consumers between 2022 to 2023. This recognition encompasses various aspects of consumer interaction, such as marketing campaigns, customer feedback and satisfaction, sustainability initiatives, innovative product offerings, and community involvement related to dishwashing brand.

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The award highlights the brand's leadership in creating meaningful connections with its consumer base and addressing their concerns and aspirations in the dishwashing market as evident in campaigns like its NCP, August Meetings engagement and Take a Pause Pamper Trip. The award was given by Brand Communicator - Africa’s most recognised and most prestigious brands and marketing publication, and organisers of the 2023 BRANDCOM AWARDS.

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Morning Fresh is available in three variants: Original Fresh, Zesty Lemon and Antibacterial to meet the needs of every Nigerian family. The brand recently relaunched its Antibacterial variant now offering: 99.9% germ kill, an amazing Apple Blossom fragrance and superior grease cutting power. It is the best of three worlds for a calming dishwashing experience. All variants are available for purchase in Nigeria across Open market, Grocery and Neighbourhood stores.

Dimitris Kostianis Oghale Elueni Joyce Folake Coker Anna Lane