“The more you spend, the more you win”- an undisputable truth?

Each season, the summer and winter transfer windows gain in importance, both as a time to strengthen teams and as a media sideshow. These windows also provide an opportunity for clubs to enhance the value of their squads and, in some cases, leverage player trading activity to optimise their books.

In this article, the KPMG Football Benchmark team analyses the average net player trading activity, between the 2011-12 and 2014-15 seasons, of the most prominent European football clubs by Enterprise Value (EV), as featured in the KPMG Football Clubs’ Valuation report.

To read the rest of the article please visit the Football Benchmark portal by clicking here.