The more you learn,The more you earn.

The importance of Social Media in business is growing at warp speed. With more and more people joining Social Media sites and using them regularly and efficiently, the Social Media industry is bound to become bigger in coming years. It's booming like never before. Yes,the Social Media wave isn't ending anytime soon,and your business should take advantage of it if you want it to survive. With such amazing growth,every business today needs to leverage proper Social Media channels in the best possible way, this because their target audience is hanging around the popular social networks. By giving your business brand the social media touch,you not only generate more business but also connect with your customers better and serve them on a highest level.

According to Hootsuite let's look to the facts:

The total population of world result 7.593 Billion of which 4.021 Billion are internet users. 3.196 Billion are active Social Media users and 2.958 Billion Active Mobile Social users. These numbers shows that the number of people in social networks is growing every year. The most used social platforms now days are Facebook,Instagram,YouTube,Twitter etc.

Pros and cons of using Social Media for business.

When used effectively,Social Media can have all the benefits of word of mouth, just on a larger scale.It can help you reach a high number of potential customers: Advantages of Social Media: -Reduced marketing costs -Increased sales -Increased traffic to your website -Improved ranking on search engines -Greater customer engagement - Greater access to international markets -Opportunity for customer feedback -Opportunity to conduct market research about your customers -Improved networking opportunities with customers and other businesses.

But every thing has two sides and if you are unprepared and launch your social media presence without proper planning,you could waste valuable time and money. Same of the possible disadvantages if you don't manage correctly your social media accounts are: -Not having a clear marketing or social media strategy may result in reduced benefits for your business. -Additional resources may be needed to manage your online presence. -Social Media is immediate and needs daily monitoring -If you don't actively manage your social media presence,you may not see any real benefits. - Risk of unwanted or inappropriate behavior on your site.

Whatever the risk ,having a Social Media Business accounts with good strategy, good management,eliminates the risk and leads to the top of the Social Media benefits.