More Visibility equates More Money

Facebook has grown up into major of an inorganic marketing space than an organic one, Account/Page managers are experiencing they are now expected to pay for Ads again & again to reach new Fans, even if those Fans have apparently chosen to see a brand’s posts by liking their Page in the first place.

"Facebook may be pulling off one of the most lucrative grifts of all time; first, they convinced brands they needed to purchase all their Fans and Likes -- even though everyone knows you can't buy love; then, Facebook continues to charge those same brands money to speak to the Fans they just bought”-James Del

Even Facebook has denied the Fact. In an interview of Mr. Boland when he was asked about: “Is organic reach dropping because Facebook is trying to make more money?" To this, his response was; “No. Our goal is always to provide the best experience for the people that use Facebook. We believe that delivering the best experiences for people also benefits the businesses that use Facebook. If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses."

Through Facebook's algorithm, it’s not an ideal activity to deluge the News Feed with “N” number of posts because of a mere reason that the page has a lot of Likes and creatively.

Currently, Facebook is inspiring marketers to look at their fan base as a channel to make inorganic advertising more effective rather using it as a free transmission channel. In addition to this, Facebook says you should consider organic reach will eventually drop at zero. And, if you actually want to reach your target group on Facebook, you will definitely need to supplement your organic efforts with Inorganic/paid advertising.

It’s going to be a big lesson for Marketers to learn how Facebook currently surfaces organic content in the News Feed can be helpful for broader Facebook marketing ecosystem.