More virtual restaurants than physical?

In this week's Monday Minute podcast, we discuss the following key headlines, and here are some of our key quotes. To get the transcript of our podcast - head?here.

1. Nuro announce big partnership with Uber.

"With autonomous vehicles, you've got to think that food and delivery become a little cheaper in the long run.” - Carl

2. More virtual restaurants than physical ones?

"It is absolutely possible that we will end up in a place where we have more virtual restaurant brands than we do brick and mortar locations, but we could still say that the dominant form of revenue flowing across the system is going to be traditional brick and mortar restaurants for some time to come." - Meredith

3 Domino's using discounting to drive usage of its digital interface.

"I think in times of high inflation or at times where recessions are particularly prevalent, the brands that have more of a value orientation, whether that be the Domino's in this case or QSRs that have value meals, they tend to do pretty well. And so they're actually taking advantage of the macro environment and putting a huge marketing message out there." - Carl

4. A War for Fast-Food Wages Takes Center Stage in California.

"You end up with a very two-tiered workforce where you've got a group of haves and a group of have-nots. All operating in a very different way." -Meredith

5. New names on the growth list for delivery from Yipit data.

"We're seeing more and more food delivery happening in areas across the country." - Carl

Interesting posts as always from Saul Cooperstein of Virtual Dining Concepts and Abhinav Kapur of Bikky .?These two posts talk about third-party marketplace strategy and pricing.?We talk a lot about the important role the 3rd party marketplaces play in restaurants’ off-premise strategy.?Even the largest brands and best digital marketers have meaningful revenue coming through third parties.?These two posts, together, point to using the 3rd party marketplaces as performance marketing, and pricing correctly to recognize the convenience offered to consumers on those platforms and the cost associated with using them.

This is the second concept we know of to franchise a suite of virtual brands under one brick & mortar umbrella brand.?(The first being?Dog Haus?with its Absolute Brands.)?We think this will be a big trend in the future of franchising.?Franchisors will offer a system of virtual brands that operate well together to go out the back door digitally, with one flagship brand on the physical signage.

Exploding Topics has taken the time to collect a bunch of restaurant digital delivery information in one?place.?As you all know, the way to Meredith’s heart is through charts, so she is in???.

Join?us at?FSTEC?in Dallas or?CREATE?in Denver the week of 9/19.?