More and more tire dealers are fleeing from big brands

September is about to pass. All dealers are crying and complaining about poor market sales. This year's special economic environment is a huge test for dealers.

In the early days, dealers were longing for big brands. Who wouldn't want to represent a big brand? It is easy for big brands to enter the channels, they have a certain right to speak with big customers, and the sales volume is large, so they can quickly establish outlet channels. In addition, acting for big brands can improve their management capabilities, and with the help of manufacturers, they can regulate their own market, management, and marketing standards, making their market more standardized and controllable, and making money easier.

In recent years, the economic situation is not good, and the sales tasks of manufacturers have not decreased with the decline of the market, but have increased year by year. Suppressing goods has become a necessary homework for manufacturers. It's not surprising that tasks and markets are separated from the industry. Acting for big brands has gradually become a headache for dealers. Beginning in 2016, the decline in consumption caused by the financial crisis is becoming an accelerator for the reshuffle of the tire industry.

Acting for big brands is gradually becoming tasteless. It is a pity to abandon, and it is tiring not to abandon.

Acting for a big brand puts a great test on a dealer’s financial strength, team strength, and market development ability.

Distributors need a lot of liquidity, and when the funds are invested in the goods, they may not be able to make some profits. Some big brands have a lot of products. Although the brands are well-known, due to the long product line, too many single products, and lack of high-quality star products, the market competitiveness gradually declines. , Distributors' profits are gradually declining, and there are many losers.

The meager profit is incomparable with the early market. The boss earns less, the salaries of outstanding talents cannot keep up, they cannot keep people, and good talents cannot be recruited. The overall quality of the management team is low. Coupled with the heavy tasks, heavy handling, and high turnover rate of employees, the talents that have finally been cultivated are quickly lost and even become competitors. The big brand manufacturers have extremely strict requirements on themselves. When the team's ability cannot keep up, the boss can only do it by himself. The boss's ability is getting stronger and stronger, and he is getting more and more depressed and tired, complaining that there is no one under him.

The vicious sequelae of squeezing competition caused by sluggish consumption has been highlighted. In order to better financial statements, some listed companies have continuously introduced new products, increased market advertising efforts, and developed more high-quality and inexpensive products. Small and medium-sized manufacturers have to survive, so they have to do their best to kill the bleeding, low prices, fakes, fakes, and the market competition is fierce. It's either you or me. More and more products are covered with dust in the terminal, and no one cares about it. Acting for large brands, the market needs to sink further, and more products are needed to drive sales. In the face of new market changes, previous experience suddenly became useless.

In 2021, only 10% of dealers feel that their business is okay. When it comes to bad business, everyone almost unanimously.

This is the reality before us. The overwhelming economic crisis on the Internet has spread madly in the dealer circle, only because it has moved oneself and revealed the true status.

Therefore, We advise the majority of brand manufacturers to cherish their dealer friends. Without them, your brand is still a small brand. Thousands of dealers hold up your brand, help you conquer the market, and lay the ground. It is a large number of distributors, unloading goods at night, delivering goods during the day, pulling the goods back with a lot of money, and selling the money on credit, working hard to deliver goods, sell goods, and collect payments. I can’t take care of my busy home, my children, and my wife has no time to care...

You can press the goods, please press the goods scientifically according to the sales progress of the dealer, and do not blindly press the goods. Not to mention all new products to the dealer. You can ask dealers to test sales, but you must have a certain degree. Don't use up dealers' funds to promote a new product that is not inflowing. In the end, you will not have the money to do the market or the brand.

Don’t change the market policy. Change a salesperson to a policy, making the brand synonymous with dishonesty. Not to mention a game of national policies. Each region must be adjusted according to the actual situation. Each county must be treated as a country instead of random or blind command. Do not ignore the feedback from the dealers and miss the dealers. The feedback may lose the market. Competitors are attacking at any time, and we should not stay in the brand ivory tower without getting out.

R&D personnel must go to the market more, learn more about the front line, and don't make some seemingly good new products. As a result, they are separated from the masses, unconnected, and become tasteless.

Cherish the hard-won big brands, and more importantly, cherish the dealers who have been silently supporting us and working hard for our brands. Don’t change dealers casually, don’t just take off the dealer’s agency rights casually. Dealers work hard to do the market, and a salesperson will change dealers if they look unpleasant. What is the friendship between the manufacturers? Where is morality? Where is the business?

Brand is not only the trust that the product quality brings to consumers, but also the trust of dealers and friends in the management of the manufacturer and the trust in the reputation of the manufacturer.

Three-quarters of the year 2021 has passed. I wish more big brands and distributors in-depth bundling and in-depth cooperation in the second half of the year. I also hope that more dealers and friends can not only work hard, but also make real money under the brand advantages of big brands.