More than theParents or Children it is Internet which decides Education process now.......
Edelytics

More than theParents or Children it is Internet which decides Education process now.......

How are modern parents participating in the education of their children?

A parent that is concerned about the type of future that he or she wants for its children is constantly searching information about the available institutions that can offer him competitive degrees with excellent opportunities in the industry. Things like location and distance from home is not a big issue anymore. Several parents prefer quality in education, even if it means that their children have to move out of the house or have to travel long distances. Adolescents and young adults are also understanding that this is all a benefit for them. Starting to understand the concept of independence from a young age will give them a sense of responsibility, a crucial factor for when they begin to work.

With this in mind, local advertisement in newspapers, brochures, and pamphlets is nowadays obsolete. People are going to the internet to find the best institution, not necessarily the closest one. They also want to learn about prices, opportunities in their fields of expertise, a number of research articles published by the institutions, quality of the professors and installations, among many other details that would not fit in a simple piece of paper. For this, it is important to have a strong online marketing strategy. This will allow these parents to find the information quickly and comfortably, having the chance to compare the different options simultaneously and choosing the one that they find is the best for their children. To read more: https://www.edelytics.com/business-advice/digital-marketing-a-must-for-the-education-industry/


Rahul Dahiya

Lawyer - Dispute Resolution, White Collar Crime & Competition Law

7 年

completely agree with your views... that's how content marketing is going to be big in next 5 years..

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