BE MORE THAN PRODUCTIVE
O.L. Buckley
Leadership Coaching for Married Entrepreneurs who struggle w/prioritizing their marriage while scaling the business?
If you come from a background where [results only] was the number one doctrine-I'm looking forward to sharing this honest read!
This is for the husband (especially one who is a believer) who finds himself trying to achieve metrics often at the expense of meaningfulness-and he's spent. The is for the guy who thinks about these things on his way home but doesn't say them once he gets home. If you're ready for systems built on a healthy mindset to keep marriage and business from competing-this is for you!
I once worked for an entrepreneur who said,?“Don’t talk to me about activity; talk to me about results!”
It was a small boutique but high-revenue-generating real estate investment outfit.
We were crushing it up until the mortgage crisis of 2007.
The six person firm was highly profitable. Multiple six figures per month.
If you ask five people,?“What is productivity?” you’ll likely get five different answers.
Essentially, all five will say something to the effect of “Productivity is how well and efficiently you get something done.”
We live in a results-oriented society where results seem to matter most.
Our bottom line way of measuring most things requires us to gauge “productivity.” To assess outputs.
?
However, I’d like to push back on that idea a bit. Not because I disagree with the real need to be productive, but because it’s too narrow an approach to life.
In other words, we may do something well-but what is the real impact of that effort.
Let's start by distinguishing productivity from proficiency.
Productivity is usually output driven and measured in volume/quantity.
For example, how many haircuts did the barber complete in a week?
But proficiency influences productivity, however, only to an extent.
Same example, how well and fast did the barber complete each haircut that week?
We can see how proficiency increases productivity which is all fine and good.
But?something needs to be acknowledged?beyond productivity.
We should consider outcome.
?
Bear in mind that?outcome is different from the output.?If the output is defined by [how many], then the outcome is determined as [what was the impact] of the how many. In other words, the product is the effect/effectiveness of the output.
Why should this matter to us as men and marriedpreneurs?
Because our sense of worth and value is often tied to how many/how much, and that’s a narrow way to think about life and business.
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A more balanced and healthy perspective is how effective our activities are. Who are we becoming and are we adding value to others by modeling integrity? Are exhibiting Christlikeness in the public square?
Do results matter? Yes. But so do our daily activities.?Let’s strive not merely for high outputs in business but meaningful outcomes.?People learn more from how well we do what we do AND our character while doing it.
As we prioritize outcomes over outputs, we will find something rare among most.
We'll discover a hidden vocational fulfillment that reminds us we're made for more than being a utility. To quote the Westminster Confession: We're made to glorify God and enjoy Him forever. Let me remind you as I often have to remind myself... Whatever your hands find to do, do it to the glory of God.
Client Spotlight: Be Inspired! Meet The Robinsons: From Hobby To Multiple Revenue Streams!
It’s easy to become fulfilled by doing what you love so much to the point where you undercharge for it.
In the case of Ty and Cody Robinson, though,?they weren’t charging at all.?They were coaching couples as a ministry and a way of giving back-they needed to figure out how to start charging.
One of our core values is everything we do in business is as unto the Lord, so it is still a ministry and still helping couples-even when they pay for goods and services. When doing business,?charging a premium for premium work is right and expected in the marketplace. (More on that in another article)
When Ty and Cody, a blended family, came to us, they didn’t know how to begin streamlining their message and monetizing their services. (these both go hand in hand).
We immediately worked on their messaging and market and niched it down to them serving other blended families since that was their sweet spot.
Then, we taught them how to create their proprietary processes that helped blended families get results in building peacefully together. It was only a short time before?they started landing paying clients with their up-leveled messaging and clarity.
?But that’s only the beginning!
Ty and Cody wanted their message to reach more people for a more significant impact, so they created a relationship app to help do that. Before they knew it, they had over 20,000 subscribers and growing. Since then, we’ve helped them secure corporate and media sponsors.
This is a great story to see how?focusing on outcomes, when coupled with the right strategy and execution, can?acheive key metrics while making an impact.
If you and your spouse are building your business and are seeking the following steps to create additional revenue streams inside of your business, we can help!
Keep reading below...
I hope this helps put your approach to business and family into perspective- a healthy perspective. But a healthy mindset is only the beginning. Tangible outcomes require solid systems! If you’ve been seeking systems built on a healthy mindset to keep marriage and business from competing, GET STARTED WITH THE MARRIEDPRENEUR OPERATING SYSTEMS LEGACY CHECKLIST!
Here's how we can work together:
Blessings to you!