More than just a "dancing app"
?? Hanzo Ng
HRDF Certified Corporate Sales Trainer | B2B & B2C Sales Consultant | Lead Trainer and Founder of Sales Ninja, Hero Training, and ChatCoach.ai l Invented AI-powered Training Solution l Microsoft Certified
What is TikTok? Why Is It So Popular?
In 2021, TikTok the social media platform for video-sharing became the most popular app in the world.
The kids, they enjoyed it. It was the adults that were taking the time to understand the app.
But I can't deny its popularity.
TikTok? An app with a mixture of music,? lip sync, comedy, and micro-blog contents.?
Well, TikTok is not an easy platform to understand at first glance, you need to keep practicing to be good at it.?
When a new app emerges in the market and starts to grow in popularity, it can be hard to understand why its growth is so huge in a short time.
Take Instagram for an instance, for several years, that app seemed like a simple photo filter app but it slowly emerged into a social platform and branding tool!
TikTok may seem like an app for teens to upload their comedy and dancing videos.
But did you know TikTok also has business opportunities that are even better than watching the kid’s dancing videos?
If you own a business, TikTok marketing could potentially be a great channel for your brand.
They are not meant to mainly push for sales, but rather show the personality of your business.
Remember, the more personal your business feels, the more people will relate to it.
It’s not just selling, but building brand trust.
How do you build your Tiktok for business marketing?
Step 1: Get a TikTok Business Account
Well, you have to start something somewhere.
Step 2: Create a winning TikTok strategy
Even if you are famous in Facebook and Instagram marketing, don't get too excited.
Because TikTok is complicated on its own and it has its specific game plan
a) Get to know TikTok
b) Understand the TikTok algorithm
c) Learn about the key players
d) Identify your target audience
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e) Set goals and objectives
f) Plan out a content calendar
Step 3: Optimize your TikTok profile
Master the key to optimization, then you can see your business getting recognition in TikTok
Your TikTok profile is basically your digital store, so do it right!
Step 4: Create content that people will want to watch
There’s no secret recipe for making a successful TikTok video
But there are rules of thumb to follow.
a) Make sure your video looks good
b) Use hashtags
c) Behind-the-scene videos and tutorials are always popular
Step 5: Engage your audience and grow your following
a) Try out interactive content
b) Experiment with polls and questions.
c) Respond to comments and questions.
Advertising on TikTok isn’t the best forte for every brand marketing - because it depends on the target audience!
If your product doesn't fit the TikTok audience, then do research and make more videos!!
There you go, TikTok business tips.?
Get your account up and run it today to start exploring all the opportunities in DIGITAL MARKETING!
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Hit me up for an?upcoming?FREE WEBINAR?on?Digital Marketing.?I guarantee you will gain more input about marketing your brand digitally and will make more leads this year!
Register today! Click on this link
Special Officer to CEO & Public Relations
2 年TikTok is a good place to market a brand, I watch tiktok reviews before buying some products too. It's useful for me! Thank you for sharing this. ??