More Than a Face: Connect with Your Audience

People buy from people - but you are more than a face! A lot of small business owners that I talk to feel like they are holding themselves back on social media because they don't feel comfortable pressing "record" and talking to the camera. Trust me, I know the feeling! But you don't have to let it hold you back.

Stepping stones to consider

1- Voiceover videos are great for allowing your audience to get to know you without the pressure of looking camera-ready. You can do this by creating the video first and then adding your voiceover, but I find the easiest way is to record the sound first as a video (but it can literally be a black screen, it doesn't matter), head to CapCut and "extract audio", and then add photos/clips to match what you're saying.

Check out this example.

2- Being in the video without talking still gives the viewer that sense of connection. You're still showing up and showing that the person behind the account is only human.

Check out this example.

3- Sharing small stories and little details about your business allows your audience to paint a more detailed picture of the person and passion that drives the business even if they don't have a face for the name.

Check out this example.

Shoutout to Sarah White

While all of those ideas can be really powerful and can absolutely be enough to get the results you want out of social media, if getting over that uncomfortable feeling is one of the goals you're working towards, I highly recommend having a chat with Sarah White. I have been a member of her group, Visibly You, for about a year and a half now and it has made such a difference to my business! Previously, the best advice I had been given was to just do it and believe that it gets easier. I mean, when it comes down to it, that is exactly what you have to do... but knowing that doesn't make it any easier. Sarah helped me believe that I am the expert in my field and that what I have to say is worth listening to. And that's a much more powerful belief to hold onto to.

The Calm and Confident Business Retreat

If you've got this far, I want to share something very special with you because I know it is exactly what you need! Sarah White is bringing together an impressive lineup of experts to help you with your mindset, wellbeing and business plans and to provide you with some fantastic networking opportunities. I'll be there sharing what it really means to be consistent on social media.

It's completely free and all happening online! Check it out now.

Thanks for reading! I share a blog like this one every other Tuesday, and if you feel like they help your social media presence, and more importantly, your business - then please consider leaving a tip.

Every time this tip jar reaches ￡15, I'll run a giveaway on social media so a small business can access my membership group for two months.

Tesni xx