More Than Content: Working With Your Own Writer

What do content writers do? For starters, they can help you connect your business to the community that most needs what you do or make. Here are our tips on what to look for in a virtual assistant content writer and what you can do together.

We can talk all we want about dynamic delivery, conversational marketing, and any other content marketing trend. 

Yet without a dedicated content creation team, which includes a content writer, it’s very challenging to get any content marketing done consistently. 

Here’s how you can work effectively with your outsourced content writer.

You want to look for someone with communications or journalism training who has worked as a reporter or editor. They know how to ask questions, write on a variety of topics and, most importantly, how to write a headline that grabs attention. 

Love them or hate them, people who work in media know how to grab our attention and create a call to action.

How do I work with our content writer? 

(And yes, she is a recovering journalist, actually a former newspaper editor.) We record topic ideas on Otter and email these to her. She listens to podcasts and recordings of our speaking events and then breaks that down into blog articles and quotes for social media posts.  

One presentation can be broken down into 20 pieces of content. 

Here is an example.

Each month, we have a Lunch with the CEO where the tribe and I take a good look at the month’s highlights. (We’ve had to move our scheduled Lunch with the CEO for March and April, because our priority obviously is to keep everyone safe and form the better habits that these times demand, like physical distancing.)

From January’s Lunch with the CEO, we created:

One: A blog post that summed up my entire presentation.

Two: A real-time Facebook post as I was talking to the tribe.

Three: Two Facebook posts with a link to the blog.

Four: A second blog post about how understanding your team’s communication styles (such as by finding out your individual Tick Bird Profiles) can make your brainstorming sessions and other communications.

Five: A third blog post (in our Team Portal) about the value of what the writer Daniel Coyle called “attentive little courtesies” like saying thank you often and the power of gratitude...

Six: ...which we then promoted on my LinkedIn.

Seven: A video recap of our gratitude celebration in January, an early celebration of Chinese New Year, that ran in both our Facebook and LinkedIn pages.

Eight: An Ultimate Brainstorming Checklist.

Nine: A quote that came up when I told the tribe about what one of our U.S. clients said about their team members in GO-VA.

Ten: Posts to welcome teammates who joined GO-VA in January

Eleven: A Facebook post about Breakfast with the CEO, our version of the event for teammates on the night shift.

Twelve: A LinkedIn post that leads to the blog about 2020 being our Year of Love in GO-VA

Thirteen to 20: Eight social media posts featuring each of our Values Awardees for January. (More on this soon!)

The most important thing to point out here is that our marketing team enjoyed themselves immensely as they created all this content. 

They were more than content: they enjoyed the deep satisfaction that comes from doing creative, collaborative work. I would love for you to have this advantage as well.

Where can you hire a virtual assistant content writer?

Look no further. We have highly skilled content writers in GO-VA who’ve just completed their projects and are now available. Send me a message here or reach out via [email protected], and let’s talk!

We are GO-VA. Home of Your Global Office.