More than 10 Million Freelancers and Small Businesses Tap LinkedIn to Grow their Business

Three years ago we launched LinkedIn Services Marketplace with a vision to create a better way for service providers—freelancers, entrepreneurs, and small businesses— to connect with potential clients and grow their business.?

Today, we’re thrilled to announce a significant milestone: More than 10 million professionals have established a Service Page on LinkedIn to grow their business. We've also seen a 65% increase year-over-year in members requesting service on LinkedIn, averaging 8 service requests per minute! ?

Here are a few ways we’ve invested and the success freelancers and entrepreneurs have seen.?

Showcase Your Services and Get Discovered?

Did you know that 57% of US professionals would like to freelance but aren’t sure how to get started? If you’re an individual or small business owner wanting to start a business or a side hustle, you can easily create a Service Page from your LinkedIn Profile, so that your identity and business are connected. You can manage your requests and communicate directly with clients, all from this page and open Profile messaging anyone can message you, even if they’re not a connection. Plus, we’ve recently added a dedicated Service section to your Profile that links to your Service Page, giving you more visibility to LinkedIn’s global community.?

One area that we’ve been invested in is making search more powerful, and as a result ~one-third of all service requests are now coming directly from search.?

Gain Access to More Clients and Opportunities with Premium?

If you're looking to boost your services further, Premium Business is the answer. When potential clients submit a Service Request that matches what you provide, we’ll share that request with you as a Premium Business subscriber, increasing your chances of getting more clients. This exclusive matching is a win-win: buyers get more qualified options to choose from, and Premium providers are prioritized, seeing an average of 12x more Service Requests per month globally.?

Anne Small has noticed the value of this with her social media management services, noting "the ‘Premium requests’ section has given me the huge uptick, it's a night and day difference. In the last year, 90% of my client projects from Service Pages came through Premium requests."

Premium Business also offers exclusive features to help you stand out and showcase your credentials with the ability to add rich media and reviews in a dedicated Services section of your LinkedIn Profile. Business subscribers also get a custom call-to-action button that appears on their profile and across LinkedIn on Feed, search and messages, driving up to 2.4x more clicks than a regular link in your profile.

"I added a video testimonial from a satisfied client, which helps build credibility and trust,” said Melanie Goodman , a UK-based service provider. “By including this element, my Services Page stands out and has resulted in increased inquiries and a higher conversion rate for projects, especially with international clients".

Get ahead with the help of AI?

As a Service Provider you likely want to spend time on what you’re best at, and this often means looking for ways to remove the more tedious tasks. LinkedIn data shows that 50% of U.S. service providers have used AI to make their job easier. Here are some of the tools we’ve built to make it easier for you to get their work done and grow your business:?

• AI-powered messaging makes tasks like writing introductions or reaching out to new prospects more efficient with a personalized draft message.??
• Improve how you stand out on your Profile with AI-powered writing, taking information from your existing content to help you craft engaging Headline, About and Experience sections.?

Additionally, LinkedIn Learning provides access to 23,000 courses, including more than 600 on AI, to help Service Providers continuously develop their skills and stay competitive.

To complement your vision and skills, these tools will help to elevate your business to the next level—whether you’re just getting started on your small business journey or are a seasoned entrepreneur. We always love to hear your feedback, so test these tools out and let us know what would help make your business successful on LinkedIn.??