No More Stress! The Simple, Secret, Easy Way to Scale Your Business

Want to keep your calendar booked with qualified prospects?

You can do this by maintaining relationships with existing clients and patients, which will help you attract more clients like them.

Are you sick of the challenge of finding new ideal clients/patients?

Having a stable income comes from building connections that lead to a never-ending supply of prospects.

I am not talking about word of mouth or hoping and praying. I am talking about creating a system and process so that you generate referrals consciously and intentionally.

I love my client family members and want more clients with their qualities who I can help. I want more like-minded people, so I am focused on getting my current clients results rather than hunting for new clients.

Here are the steps I follow to gain referrals:

1. I let my clients know I wanted their referrals and why.
2. I offer "perks" to current clients as a way to thank them for introducing me to others I can help.
3. I ask this question of my clients: "Do you know anyone who may be a good fit for my services?".

I also talk to my social media communities about referrals and let them know I am accepting more clients.

When a client has completed a program or service, I speak to them by phone with this type of message:

Working with you was a pleasure, [NAME]. Your dedication was just remarkable. You did the work and got results. It is truly a pleasure and an honor to help you.

In particular, I admire your [INSERT ACCOMPLISHMENT HERE]. In your [LIFE/BUSINESS], I can tell that was a game-changer.

A couple of spaces are available in my X program. Could you perhaps recommend someone you know who would be interested in collaborating with me?

Because of this letter and call, having laid the groundwork, clients send me people who are already open and curious about my services. They are not cold traffic. They trust me because someone sent them to me.

A "name" should be your target. Do not take referrals at face value; not everyone will be a suitable match, and you may not be the best person for the referral. The ability to identify subpar recommendations will save you a ton of work in the long run and boost your credibility.

You should be prepared for the possibility that your referral request will be forgotten and plan a follow-up. Like in sales, it requires multiple "touches" to get referrals.

Other ways to facilitate referrals are asking clients to forward an email, share your website, a webinar, or podcast, or a shareable blog post.

Staying in a referral mindset is crucial for your business success. Remember to inform your clients about a new blog article or podcast by sending them a link. Use the "forward to a friend" feature in your autoresponders, too.

You can create an "affiliate program" or "refer a friend incentive," sometimes known as a finder's fee, as a simple way to incentivize people to keep you in mind for referrals.

While monetary compensation can be offered, you can do special things, like give away a special product or service or client session, etc.

I have given away computers, tablets, spa certificates, Amazon gift certificates, and more.

You may automate the process of generating referrals in the same way that you have automated the scheduling and marketing of your campaigns using email and other hands-off processes. Incorporate routinely into your marketing strategy the practice of asking for referrals and following up on the request.

Imagine if, after a session, you simply asked, "Could you recommend someone I contact who could need the services we're providing?" It's a subtle yet effective prompt to be vigilant for possible referrals.

Referral marketing will become automatic once you make it a regular part of your marketing schedule, whether that's once a week or every day.

Always keep in mind that when a client recommends you, they are showing a significant amount of faith. It doesn't matter whether they're in your most elite program or a lower-investment program; they send more people to you.

Once you get a referral, express your gratitude with a handwritten card. Despite its power, this is a dying art form. Do not send a "fake" handwritten message with a service like Send Out Cards. Take a moment and write out a card, stamp it, and mail it. You want your clients to feel valued and cared about.

Instead of sending some generic gift, find a gift that has deeper significance. One of my clients loves journaling. I had a beautiful leather bound journal with her logo, and it was in her favorite color, purple.

For another client, I made an entertaining T-shirt because I knew he loved it. It is fun to receive unexpected presents! I recently made a contribution to a worthy cause in the name of one of my clients because I know how important that cause is to her.

Whether you call it "karma" or simply realize that "what goes around, comes around," the principle remains the same. Referrals seem to multiply when individuals get referrals. My philosophy is to give more, and you will receive more. In addition to referring new customers to your clients, be sure to reciprocate referrals. For example, you may have a client who sells customized calendars online and another who has trouble keeping track of time. Both clients will reap the benefits of this ideal partnership.

The key to having success in business is to always have a large number of qualified prospects coming to you rather than hunting for them.

If you want me to refer to you, I'd be happy to. Email me ([email protected] )information about your business and ideal clients with the subject: referrals.