Be More Productive
2. Don’t say “yes” too often
According to the Pareto Principle, 20% of the effort produces 80% of the results; however, 20% of the results consumes 80% of the effort. Instead of working harder, we should focus primarily on those efforts that produce 80% of the results and forgo the rest. We will have more time to focus on the most important tasks. We should stop saying “yes” to tasks that bring low or almost no result.
This begs a question: what should you say “yes” and what should you say “no” to? If you can’t figure if something is going to be worth your time, consider running a simple split test. Track everything you do and optimize if it is possible
3. Stop doing everything yourself and start letting people help you
It’s important for us to realize we can seek help when needed. We cannot do everything ourselves. It is better for you to let someone who can do a better job taking over some of your tasks. It will give you more time to focus on your most important tasks. Instead of wasting your time trying to figure something out yourself, let the experts help you.
Did you know that, according to Octoly, user-generated videos are viewed 10 times more than brand-generated videos on YouTube? When seeking information about a particular brand,over half (51%) of Americans trust user-generated content more than the content on the brand website (16%) or media coverage on the brand (14%). It’s important for marketers to open up and seek help from the brand’s community.
4. Stop being a perfectionist
Here are some problems associated with being a perfectionist:
- They spend more time than required on a task.
- They procrastinate and wait for the perfect moment. In business, if it is the perfect moment, you are too late.
- They miss the big picture while being too focused on small things.
Marketers often wait for the perfect moment. In doing so, they end up missing it.
5. Stop doing repetitive tasks and start automating it.
You don’t have to be a coder to able to automate your repetitive tasks. It’s nice to have the skills or the resources, but it’s not a requirement. If you cannot build it, buy it.
People often forget that time is money. People usually do things manually because it’s easy and requires almost no research. It is manageable to moderate 30 images on Instagram for your user-generated campaign. But if you have to manage 30 000 photos and videos from 5 different platforms, you need a good digital asset management software. At Filemobile, we help people to solve that problem generate even more user-generated content. Just like managing rich media, you can easily purchase a software to solve almost all of your problem on the internet.
If you still can’t find a solution, you can hire an expert to help you. Keep in mind that you need to spend money to make money and that time is your most valuable commodity.
6. Stop guessing and start backing up your decisions with data
There are so many research studies out there that can provide answers in a range of areas. For instance, did you know that most people are more easily distracted from noon to 4PM? This random statistic comes from recent research led by Robert Matchock, an associate professor of psychology at Pennsylvania State University. Even if you can’t find the data you need, it doesn’t take a lot of time to run a split test.
7. Stop working, and have do-nothing time
It‘s important for us to take time for reflection. We often find the solutions when we’re not searching for them.
We don’t become more productive overnight. Like everything in life, it requires efforts. Change doesn’t happen if you just sit there and wait for it. It’s important for all of us to learn more about our body and find ways to optimize our energy for a more successful and happy life.