More organic traffic to your website? Yes, why not?

Try short-form videos on YouTube to attract new audience?

Google “spat” out a minimum of 8 ways how you can achieve more website traffic.

And none of these concerns video or short-form videos.

I extracted a few of these suggestions I also use in my work.

If you rely on organic traffic as your primary source for views and leads, you’ve got to apply some of them.

Whichever works for you.

If you are knowledgeable about SEO, you’ll jump enthusiastically at optimising your content with keywords (the first of Google’s suggestions).

Remember why you’re doing this: you want more organic traffic!

More organic means that more people will know about you without you investing any money into dubious paid ads.

We’re talking about websites here though, not Facebook, Instagram or other social media platforms. So, organic means non-paid distribution of your content.

For paid ads you need to combine many facts and get them quite correct: you’ve got involve a specific circle of people, their age, location, use keywords they will certainly use, matching their need at present.

Seeing “short-form videos” as tools for driving more organic traffic

I’ve seen the benefits of short form video (YT shorts, subscribe ro my YT channel, if you like).

Not to mention the benefit of Youtube as the second most used search tool. After Google.

So, it really is a place where you can upload your video as an invitation for viewers to visit your website.

Organic traffic may cost you a lot of time.

But that’s not the case with short-form videos. If done right.

What you maybe need time for is to

FIND THE RIGHT MOMENT,

THE SPOT,

THE CIRCUMSTANCE to include in the video.

Making short-form videos is not time-consuming

It certainly isn’t.?

They are a perfect form of invitation to drive organic traffic to your website.

With all the AI tools that help produce video transcripts, video creation is easy enough.

You leave the transcripts to tools which create that for you, when you upload a short-form video.

Say, VEED.IO, as an example.

Still, there’s some search involved: find a parallel to the job that you’re doing, your service that you’re offering in everyday life scenes.

Scenes you see on the street, people that you come across (strangers, but don’t include their faces into your video work, as that may invade their right to privacy) etc..

I’d say it’s your openness to draw parallels between the world around you and the service you provide, the product you sell.

Look at the following short-form video - it may not be perfect, but I concentrated more on the scene and how I could bring the service I’m offering (copywriting) closer to my viewers. How desirable the service can be- that’s what I had in mind when I likened copy with desirable food.

Delicious food. Put a cat into the video and play with food.

How the cat will react when it sees food = relationship between the website copy and the potential customer (it will make the customer go wild!)

Look at a way to get more organic reach to your website!

When uploading a short-form video like that, you also have to think about SEO.

Don’t just upload and hit “publish”.

Fill in the description, use the relevant keywords and add hashtags too. All that you do when you write a blog post.

And to finish it off, invite viewers to visit your website.

Now, there’s how you’re going to get organic traffic to your site!

Use short-form videos to get more organic traffic

If it’s copywriting and SEO guidance (delivering web copy etc.) that you provide, then you’d might want to consider adding these to your short-form video:?

• movements with your hand (face-less short-form videos are trending, and you can achieve a lot with them),?
• writing with pen, pencil,
• tending to flowers (watering flowers for them to grow is like writing bit by bit until there’s a coherent text growing out of the mass)
• any kind of tidying up and cleaning process which can act as a substitute for pampering with text, text pruning and SEO

Explain your business proposal visually with short-form videos

You see?

You’ve got to think like that- view your world around you as a possibility. You can use possibilities as tools to describe and explain to people:

• -what you do,
• -what benefits you can achieve for your potential clients
• -how you do that, what’s the process like
• -dissuade viewers that your process is difficult (convince them that by engaging you, you’ll lift all their weight from their shoulders)
• -you can also add differentiators - your values and beliefs your clients will get to know when they work with you

All the above until the seen becomes understood in a way that it will be asked more and more of you - people will come to you, and be part of your business stories.

Other alternatives to gaining organic traffic to your website

Beneath you’ll see a snippet from a video (you'll see the snippet if you click below).

Snippets are great for SEO.

When you’re blogging for more visibility, always document everything you find that you' might use in your blog as a reference or additional information.

Take a snippet of it and after uploading it to the part in your blog post you think it’s appropriate for, describe it properly (I mean the ALT TAGs of the image) and put the relevant keyword or its synonym inside.

Read more on

how to get more organic traffic to your website

on my blog.

Have a nice day! (it's going to rain again, for the upteenth time today in Zagreb)