More ??… Less ??? Here’s How...
?? David Asarnow ??
CEO at Business Nitrogen, and host of The Infinite Business Podcast
Today, I’m going to share how you can be more efficient (and make more money) using AI to leverage your business’s customer service department.
But first, let me ask you a question:
How many times have you been stuck on hold WAITING on a customer support line? ??
You know what I’m talking about…
Long wait times, repetitive music, and often, after ALL that waiting, a rushed conversation with an agent who might not have all the answers.
Or? Here’s another equally annoying scenario:
You need help, so you go to their website and click on that little chat bubble in the bottom right corner. You're greeted with a stock picture of a “live agent” that looks suspiciously like it's been copied straight from Google Images.??
So, you half-expect a generic, robotic response. And sure enough, that’s exactly what you get.
It's like playing tennis against a wall—No matter how hard you hit the ball, it just bounces back without any real progress.
The good news? There’s a better way.
A new and improved way to be there for your customers when they need help: AI Chatbots.?
Imagine hiring an employee who, right off the bat, knows EVERYTHING about your business.
This “employee” can recall even the tiniest details of your product lineup, understand your policies like the back of their hand, and provide personalized recommendations like a seasoned salesperson.
(And yes…They don’t eat, sleep, or ask for coffee breaks).
Here’s why this is HUGE for your business. ??
Now, please know…This is not about replacing humans; it's about augmenting the human touch with AI efficiency.
What do I mean by that?
AI can handle the bulk of standard queries, freeing up your team’s time to focus on complex issues that require a manual, more personal touch.?
This blend of AI and human intelligence means faster resolutions, more personalized interactions, and happier customers.
This doesn’t just make things easier for your customers, but it can also drive MORE SALES.
How?
Imagine you run a sporting goods store, and a customer who recently purchased a set of skis returns to your site. They get a little chat notification on the bottom right, and a message pops up:
"Hey, [First]!
I see you recently picked up the CarbonPro Skis. Great choice for the slopes! Did you know that 72% of buyers who get those skis also grab the GlideMaster Ski Poles for optimal balance and control? They really enhance the skiing experience.?
The investment is only $139, 20% off since you already bought the skis. Should I add them to your cart?"
BOOM! — Just like that, you’ve successfully upsold a previous customer with ZERO extra work…And potentially made an extra $139 in revenue.
…But that’s not all. With AI, you can also offer targeted promotions or discounts based on a customer's browsing history.?
Say, someone's been eyeing a pair of boots for a while but hasn't made the purchase. They’ve visited the product page 14 times in the past 3 days, but for whatever reason, they just won’t pull the trigger. Your AI chatbot can nudge them towards a decision with a timely, personalized discount, turning browsers into buyers. Something like:
"Hey, [First]!
We noticed you've been checking out the TrailMaster Hiking Boots quite a bit. How about we make it easier for you to hit the trails? Here’s a 15% discount code just for you that is good for the next two hours: ??? 15OFFBOOTS Would you like me to apply this to your cart?"
This kind of personalized interaction not only increases the likelihood of a sale but also makes your customers feel seen and valued. It's a win-win!
And let's not forget the long-term impact of this approach…
By offering such tailored, timely interactions, you're not just closing aj sale; you're building a relationship.
Your customers start to see your business as more than just a store; they see it as a place that truly understands their needs.
This kind of rapport is invaluable. It leads to repeat business, word-of-mouth referrals, and a strong, loyal customer base.?
In today’s market, where customers are bombarded with choices, this personalized touch can set your business apart from the crowd.
So, by integrating AI into your customer service strategy, you're not just streamlining your operations; you're improving your customer experience, enhancing your sales strategies, and building lasting relationships with your customers.
To your success,
David
Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan
7 个月Well said ?? ??.