More Consumption or More Happiness?? Set the Right Goals
KNOWLEDGE CREATOR Trilok Kumar Jain
200 E-books Written | Academic by Heart | Social Impact Leader I guide students and professionals toward social entrepreneurship and meaningful career paths. Book a discovery call with me: 9414430763
The ultimate objectives of research and innovation should be greater happiness and greater well being of the society. No discipline can promote its individual development at the cost of the society. Can an individual discipline thrive by destroying a society? There should be clear prioritizing of the goals and all the goals should subsume to the ultimate goal of greater happiness and well being of the entire society and entire Eco-system. We are all part of this universe and we cannot ignore the well being of the entire universe. There is a need to re-examine our research focus and our research intentions. If a scoundrel is causing damage to the society, it is understandable. But if highly educated research scientists are engaged in doing research which will ultimately cause damage to the society, it is un-expected. Are we aware of where our research and innovations are taking us to? Are we conscious about the impact of our research and innovations? Are we pushing our best brains to do research - which would be fatal to our own existence?
The year 2023 saw more than 60000 research articles being published on how to increase sales using modern tools of marketing, but hardly a few articles were published on handling customer grievances. What does it denote? There is a mad rush towards how to use marketing for increasing sales. The result is already there. Everyday, everyone is exposed to hundreds of messages for sales. Everywhere it is marketing. Everyone is try to promote some or other product or idea. The emphasis on sales is so much that people are today pushed to buy somethings that they never planned to buy. Everyone is in debt. Income is increasing but consumption is increasing faster. Everyone is try to increase consumption by promoting some or other product or services. Promotion for consumption - or modern marketing - is all about increasing consumption
The drive to consume more is neither healthy - nor appropriate for our society. We are all consuming in excess. We are all eagerly engaged in consuming everything that comes to us through the modern tools of marketing. The emphasis on marketing has been one of the most dangerous mistake of the mankind. Today we are approaching our own death due to over consumption. We are over-exploiting our environment and we are spreading waste everywhere.
领英推荐
Companies want their customers to buy more and more. There is no intent to make products which can last long -the only intent is that consumers should consume more and more. Every company tries to make such products that can have shorter life so that customers come for re-purchase sooner.
Priorities need to be re-examined. There is a need to focus on the ultimate goals of happiness and contentment. We have to reestablish the goals of life. Happiness can be achieved with minimum consumption. Consumption is not contributing to happiness. It is the culture of sharing, collaboration, empathy, and consciousness that would create the environment for happiness. If we are creating an individualistic society, how can we promote happiness? We have to revisit our management theories. We have to re-visit our assumptions and our basic ideology. The goals of research and development should be based on well being of the society - the growth in profitability of a company should not be at the cost of damage to the society. Let us revive our thrust for philosophical foundations and vasudhev kutumbkam.
--
10 个月Being silent spectator is not a solution to such a sensitive area. We all collectively find solutions for protecting mother earth. As happiness and consumption has become complicated but not resolving issues. While more consumption can bring about temporary happiness, it frequently results in declining returns on happiness and health. Marketing promises to boost sales, to earn credits for self survival and maximize company games. But fancy world is least bothered about environmental values. Rather, putting more emphasis on self growth, unnecessary experiences, in the name of development, usually results in greater effect. Look on wellbeing, it's ultimately striking a balance between consumption and other cheerful activities. The essence of research and innovation should always be centered around fostering greater happiness and well-being of other kinds too. No discipline should prioritize its individual advancement over the collective welfare, and need to prioritize goals. It's crucial for highly educated research scientists to look into the conscious of the potential impacts of their work on society and the env. Let's see our best minds towards research endeavors enhance better yeidling rather than endanger our existence.
A teacher and consultant psychologist
11 个月Absolutely right sir..but this philosophy too is based on our values that has to be inculcated at basic educational level.We are teaching our children to be aspirers, achievers and setting them in race which persists in their adulthood too. We are making ways for them to be successful not clearly defining at the cost of what..even not realising what success mean to them.
Fleet HR at Forbes Bumi Armada Limited
11 个月Very rightly captured sir, the main focus is only on increasing the production of the product and demand of the product is increasing by false promises which are advertised or marketed. The customer's grievances are just on paper in the name of feedback form which is never analysed. In the modern era, the parameter of happiness is mapped or measured in terms of more and more consumption. We have to focus on sustainability for the betterment of mankind.