The more competition in your industry....

..... the better it. Firstly, what is competition? It is the same product/service being sold to the same people.

It can work in your favour if you just position yourself a little differently to just sell to a subset of your audience. Your competition can teach you very well what not to say or do that makes you look like them.

If you sell black & white shirts, don't sell the shirts, instead say "timelessness". Say "Colours, designs, and patterns come and go, but black & white stay" or "You can't go wrong with black & white, no matter the time and occasion".

You know what I mean.