More comments, AI voiceovers and increasing your Instagram reach.

Platform News

Comments on Instagram stories??

Instagram is looking to roll out comments on stories to encourage further engagement and interaction within the app. The comments would be available to all who view the story content, appearing along the bottom of the screen. The idea was born through Instagram noticing the shift towards more private messaging on the app - more users are choosing to share, and comment on, content through DMs. Additionally, Instagram has identified that users are now posting more via stories than feed. So, if you have something to say, and you’d rather it disappear into the ether along with the story after twenty-four hours, this new feature is perfect for you.

Your voiceover, but make it AI

Got stage fright? You’re in luck.?

TikTok is now enabling users to create their own voiceovers in-app, via digital versions of their voices. The feature also, impressively, allows you to become multi-lingual, translating your written word into a custom voiceover using other languages. This new addition to the app comes as a part of TikTok’s parent company, ByteDance, pushing for a broader use of AI.?

How would you feel about TikTok creating an AI-generated version of your voice, forever??

Instagram’s throwing it back to the Tumblr days

Instagram is diving headfirst into the music scene, allowing users to attach a song to their profile via their IG Notes indicator. This shift towards a more music-centred platform could be seen as an effort to compete with TikTok as the social hub for music.?

We’ve seen the use of music take off in IG with the use of songs over carousels, the only question now is what song are you choosing?

Need to Know

Adam Mosseri’s latest Instagram hacks help you reach more users

The head of Instagram hosts a weekly Q&A session on his IGS, and this week he focused the session on tips and hacks to maximise your content reach via the algorithm.?

In this latest session, he officially stated that sharing your post to your IGS does in-fact help reach, but mainly via your followers who missed your content in-feed. He has also shared that when posting a collaborative post, make sure that the account with the biggest following is the one that posts, to achieve maximum reach.?

These tips may seem small, but they add to our ever-growing list of ways to hack the IG algorithm… well, until it changes again.?

Influencer to watch

Who is Aitana Lopez??

‘What is Aitana Lopez?’, we think is a better-suited question.

In 2016 Miquela made her debut on social as one of the first artificial influencers, and since then the ai-fluencer space has been relatively quiet. Enter Aitana Lopez.?

Where Miquela’s video-game-like appearance makes it obvious she is not human, Aitana Lopez does the opposite, and her success is largely based on her looking and acting exactly like a real human being. Brands have been eager to collaborate with her, and people are keen to follow. She currently boasts 320k followers on Instagram alone.?

As AI continues to evolve Lopez’s rise raises intriguing questions about the future of virtual influencers in the digital landscape.

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