More Clients - Less Work

One of the biggest problems that?#consultants?and business?#coaches?who want to grow and scale their coaching business face is...?#overwhelm.

One minute, you’re on a call with a client …

The next ... Scheisse ....

You’re wearing your marketing hat, where you're now on the hunt to find new leads and sign up more clients.

You’re posting content on Instagram, Facebook, LinkedIn, Email, YouTube, Tik Tok … Sometimes wasting hours and getting sidetracked by one or another post.

Because that's what you're "meant" to do right when we don't want to invest in ads?

Unfassbar (my wife's favorite German word, by the way).

Wasn’t the whole point of starting your?#business, to escape the rat race?

Ja, genau!

And instead, you find yourself running even faster on the hamster wheel as you try to stay ahead of the latest and greatest strategies and hacks.

It’s exhausting!

But what if I told you, it didn't have to be so hard?

Most independent consultants are making three mistakes:

#1. Delivering not selling

Once the first clients have signed up, all efforts go into delivering what was promised. Selling only becomes a priority again when a project ends or a client leaves.

The consequence is a rollercoaster of high-income months followed by low revenue periods. The feast-or-famine cycle.?

#2. Trading hours for dollars?

Not working billable hours means no income. But time is finite. And by trading hours for dollars, you’re limiting your income. You are also wearing yourself down. Speaking of which ...?

#3. Stressing and grinding?

More clients mean more money - and more work. But dragging yourself through 12-hour days to churn out deliveries to clients does not lead to long term-success - it leads to eroding WELL-BEING and burnout.?

In summary: The 3 biggest problems that stop them from growing their profits: Lack of cash coming in, not enough clients, and stress.?

Here are three ideas you can implement to address them:

1. Build your Authority Profile

Poor sales are a result of a lack of clients, which in turn is a result of having an empty pipeline because there is no prospecting.

It all starts with attracting the clients that you do want and keeping away the ones you do NOT want.

With one glimpse on your LinkedIn profile, your audience needs to understand what you do, how you can help, and why you are a fit for them.

This requires you to have a professional portrait that is not older than five years and an authority picture as a banner. A picture of presenting in front of an audience, on stage, behind a podium, or in front of a whiteboard will do.

Make sure you describe your services in the same words your audience uses for their world.

Be mindful that your profile is search sensitive. Use keywords your audience will use to find you on Google.

2. Offer shortcuts and brand them

Most people spend time to make and save money. The most successful people spend money to save time.

Package your services as products that give your clients results faster. Or better outcomes in the same time frame.

For example, a typical discovery session may entail a review of two sample workflow documents, five interviews with key stakeholders in the process. The delivery can be a kick-off workshop, marked-up workflow documents, and a summary of findings from reviews and interviews.

No one who wants results faster wants you to spend time on a 20-page discovery. Keep your deliverables short and impactful. More on that later.

Give the service a name and trademark it. Use technical words, such as 'Analysis', 'Game Plan', ' Snapshot' or 'Audit.' Then marry the technical term with keywords your clients are using in their business. Ditch the consulting lingo.

A 'Stop-Gap Analyzer' is a great product to use for Discovery. Sell the product, not the hours.

You know exactly what the One-Hour Energy Drink is supposed to do for you. You are not paying for the amount of liquid, but the outcome.

3. Set yourself up for enjoying your entrepreneurial journey

First up, use daily, weekly, and monthly strategies to keep you energized at all times. We want as much energy for our loved ones as we give our work and clients. Whether you have a family that needs you to be present or you want to tune in with friends, you need to be ‘on; when it matters.?

Stop sitting all day. Keep meetings to 25 minutes.

Clear your inbox.

There are five motivators for each business owner: Product, Prospect, Profit, Process, and Positioning.

Focus on the top two and put the remaining three on the backburner.

If prospects and profit are your top priorities, have the discipline to delete, dump, or delegate the remaining three motivators.

That’s why you will also need to learn how to influence people and have them rally behind you and your cause.

Finally, develop habits that help you switch off at night and make that spinning head of yours reset. You want to rest well at night and also have deliberate downtime during waking hours to help you re-charge throughout the day.

Because, hey, your clients, colleagues, and family like you best when you are on fire and not when you are at your wit's end.

What's next

I'm going to show you how to do all of those things at my 2-hour day?workshop, coming up in April.

So, if you're...

? a consultant business coach, already working with clients and getting them results,

? and you want to add $10-40k a month in the next 90 days,

? are open to participating fully in the workshop (camera on, doing the work with us live),

... you can join free, as my guest.

One thing to note. We have limited seats and there are NO replays.

So only nab a spot if you can spare two hours and you’re ready to install some game-changing strategies into your consulting or coaching business.

Bis dann!

Andrew