More AI Magic: Black Hat USA 2024 Expands After AI Summit Series Sells Out

Written by Cameron Wilkinson ?

Don’t know what content to offer at your event? ?

Add a session on artificial intelligence. Boom. Problem solved. ?

In all seriousness, professionals across industries are genuinely interested?in hearing from experts on the technology, especially about its practical applications. ?

Nowhere is this more true than in cybersecurity. Yesterday, news broke that Black Hat USA’s AI Summit is completely sold out. The summit—developed in partnership with The AI Summit Series —features intense panel discussions and informative keynote addresses and is set to take place on Tuesday, Aug. 6th. ? ?

The positive response has?led Black Hat to “double its capacity by adding more seats and building out more breakout sessions for delegates from the business, cybersecurity, and technology industries to attend.” ?

Artificial intelligence has already had an outsized impact on cybersecurity. In a post-show analysis of the RSA Conference, TechSpective editor Tony Bradley concludes , “AI’s role in cybersecurity is no longer just a competitive advantage; it is rapidly becoming an imperative.” Judging by how many companies are marketing new AI capabilities, it seems they agree with this sentiment. ?

AI-generated booths: the future of design? ?

Speaking of AI... ?

We sat down with?our VP of design, Mike Graziani, to get his reaction to AI-generated booths and his thoughts on how design impacts the perceived value of a brand’s products and services. ?

Event News by Industry??

Big Feature: International Participation Rising?

From the Trade Show News Network :?

One of the fastest-growing segments of the trade show industry in 2024: international attendance and exhibitors. In fact, international travel to the U.S. is growing quickly, with volume expected to reach 98% of 2019 levels in 2024 (up from 84% recovered in 2023), according to the most recent data from U.S. Travel Association (USTA).

It will be interesting to see how international attendees factor into event content development in the future. The article from TSNN offers a few preliminary ideas.

Aerospace and Defense:?It’s amazing how a single fair or trade show can bolster confidence and turn the tables on a company’s fortune Boeing Gets Flurry of Orders at International Airshow From Korean Air and Japan Airlines - WSJ ?

Automotive:?Registration and housing officially opened Monday for NADA. The event will take place on Jan 23rd – 26th, 2025 in New Orleans. NADA Show 2025 Registration & Housing Now Open! | NADA ?

Aviation: After record-breaking levels of attendance, Heli Expo changed its name to Verticon to welcome all types of vertical aviation capabilities. The show will take place in Dallas on March 10th – 13th, 2025 HAI Ushers in New Era as Vertical Aviation International | Aviation International News ?

Food and Beverage:?IFT First wrapped up last Wednesday, July 17th. Get one of the first post-show recaps on industry trends spotted on the show floor Top Trends from IFT FIRST 2024 – Shaping the Future of Food with AI and Novel Ingredients ?

Gaming:?Gamescom is the Superbowl of gaming. Advertising is costly, but many think the?cost of NOT advertising is greater.?It Costs Up To $288,000 To Show Your Game At Gamescom ONL - Insider Gaming ?

Pet: Asia-Pacific is poised for greater, faster economic growth than North America and Europe. Is exhibiting internationally a consideration for your company? $29 billion: the potential of the Asia Pacific pet care market - GlobalPETS ?

Residential: Interesting turn of events as the International Builders’ Show slowly approaches. Builder Sentiment Falls to Lowest Reading Since December | Builder Magazine ?

Retail:?Important update for the NACS foundation with possible implications on future events. Kevin O’Connell Named Executive Director of NACS Foundation | NACS ?

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